The marketing automation market is projected to grow at a considerable CAGR of around 14% during the forecast period (2020-2026). The significant rise in the demand from all kind of enterprises such as small, medium, and large enterprise to have a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and retain a clearly defined audience is a key factor promoting the growth of the global marketing automation market. Marketing automation uses predictive analytics to offer several benefits over the traditional software in terms of generating a lead. This is due to the fact that marketing automation software starts its operations with a clearly defined set of target accounts and maintains a relationship with the decision-makers and influencers by offering highly targeted personalized engagement solutions.