HOW TO BUY DIAMONDS?
                     HOW TO 
BUY 
DIAMONDS?
Liam Hemsworth
for GrandDiamonds
www.granddiamonds.com
Overview
 Diamonds are precious metals and 
extra care is required before you 
purchase diamonds. The market is full 
of online websites and other social 
media platforms selling diamonds at 
relatively cheaper rates. However, 
there are high chances of getting 
ripped off and ending up wasting your 
hard-earned money on something 
less valuable or a fake one in the 
worst case. Yes, there is another way 
to purchase the diamonds from 
nearby jeweler shops that you trust 
but still you need to collect some 
basic information related to 
diamonds. This will not only help you 
to make a great deal but also help 
you to appear more confident. This 
guide is for anybody who is looking to 
buy loose diamonds by itself or a 
single diamond for the ring or any 
other jewelry.  
DECIDE THE SHAPE 
OF DIAMOND – 4C 
 Once your budget is defined, the 
next thing to look out for is the 
diamond shape, its cutting style, 
and its cut quality. Shape describes 
a diamond's outline when it is 
viewed from the top. The most 
popular shape of diamond is - 
Round, however, there are other 
shapes available in the market like - 
marquise, pear, oval, rectangle, 
square, and heart. Diamonds are 
available in the market in the crystal 
clear white and fancy color as well.
What is 4C of a 
Diamond 
 Color
 Cut
 Clarity
 Carat Weight
In brief, the 4Cs are:
 Color: The color ranges from D-to-Z. D being the whitest and the whiteness decreases as we move from 
D to Z. Color grades less than D are very rare. 
 Cut: The cut of the diamond determines how well it unleashes its light making it shine from all its 
corners. The price of the diamond changes as per the cut as well.
 Clarity: Clarity of the diamond refer to how clean the diamond is. The price of the diamond increase as 
the impurities available in the diamond decreases. However, a pure white diamond is very rare and 
generally not available in the market.
 Carat Weight:  Carat weight determines the apparent weight of the diamond. Also, noteworthy here is – 
The price of a diamond increases exponentially as the carat weight increases. 
Once you are aware of this terminology, it will help you to find out the most important "C" you are looking 
for. You can prioritize them and narrow down the search to bring up a diamond that will thrill your Love! 
This will also boost your confidence to search, talk, and filter your searches.
COMPARE SIMILAR 
DIAMONDS 
 Once you have decided the 
budget and narrowed down to 
the specs of the diamond, it’s 
always a good idea to compare 
similar stone diamonds that 
you'll buy. you'll want to 
consider the different aspects, 
prices, reviews, etc. This will 
help to gain further knowledge 
of the factor that makes the 
difference in prices of the 
similar-looking diamonds.  
CHOOSE THE 
RIGHT JEWELLER 
 If you are planning to purchase 
diamonds from a jewelry shop 
and you have already decided 
upon – budget, size, shape, etc. 
the next step involves choosing 
the right jeweler. Buying jewelry 
isn’t the same as buying a new 
outfit since jewelry is expensive 
and you want to make all the 
right steps to pay the worth 
amount for the jewelry. 
VERIFY THE 
CERTIFICATE 
 The most reliable laboratories in 
the industry are the GIA, IGI HRD. 
These are reliable ones when it 
comes to validation of the 
specifications of the diamond. If 
you’re shopping for a diamond, 
we highly recommend making 
sure that it comes with these 
certificates. Having one of these 
certificates verifies that the 
diamond you’re receiving is 
indeed the diamond the vendor 
is selling you.