Search engine optimization (SEO)
                     What is seo and 
why  is it important 
for  websites?
LIANGTUANG TECHNOLOGIES
Introduction
Search engine optimization (SEO) is the process of optimising web  
pages and their content to be easily discoverable by users searching  
for terms relevant to your website. The goal of search engine  
optimization is to improve your ranking on search engines such as  
Google and Bing, so that you appear at the top of the search results for 
 related keywords.
SEO is important for websites 
and  businesses
SEO is important for websites and businesses because it helps to improve  
your website's visibility. Search engine optimization (SEO) is the process of 
 improving a website’s visibility in search engines such as Google, Bing,  
Yahoo! etc.
Search engines use algorithms (a set of rules) to rank websites in their  
search results pages based on their perceived value and importance. If you 
 want people to visit your site, then SEO can help you do that by increasing  
the number of times that your site appears on the first page when someone 
 searches for a keyword or phrase related to what your business does or  
sells.
SEO also has other benefits such as improved user experience: if users find 
it  difficult or time consuming to navigate through content on a page, they 
may  move onto another site instead of continuing with yours.
When done correctly (i.e. with well-written copy), SEO can help improve  
navigation within web pages so that users are able to find what they're 
looking  for quickly and easily without getting lost along the way.
Similarly, implementing good design principles into UX makes for an 
interface  which not only looks great but also communicates clearly - both 
essential  attributes when developing an effective digital strategy.
SEO is the process of optimising web pages and their content to be easily  
discoverable by users searching for terms relevant to your website. When a user  
searches for something, they want to find exactly what they're looking for. Search  
engines use something called “algorithms” that make sure that when you search 
on  Google or Bing, the results are ranked in order from most relevant to least 
relevant  based on what you searched for.
When you optimise your website's SEO, you're helping these algorithms 
understand  what kind of information is on your site and where it can be found 
within the  content of other pages (e.g., headers versus footers). This helps users 
find exactly  what they're looking for when they come across your company's 
name or product  offerings in search results!
SEO can be considered as a complete framework since the whole process has a  
number of rules or guidelines, a number of stages, and a set of controls. The stage 
by  stage process ensures that your website is well optimised in all areas to meet 
the  changing expectations of your target audience.
In order to understand how search engine optimization works you need 
to  understand some basic principles and ideas behind it.
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