All you need to know about SEO analysis
                     All you need to know 
about SEO analysis of 
business competitors
BY LOGICSMINDER
What do you understand by the term Competitor 
Analysis?
A strategy that is well prepared and well researched 
helps you in recognizing the key rivals and going 
through the research of their products, services, sales, 
solutions, marketing, and best practiced strategies is 
known as a Competitor Analysis. By getting this 
analysis done for your business, you can create ideal 
business strategies that will get you in a better position 
than that of your competitors. A competitor 
analysis that is ideal and appropriate, facilitates you to 
learn the details of how your competitors works and 
finds new and better perspective chances, knowing 
which can help you outperform them.
Also, it helps you in allowing to remain at the top of all 
other businesses and industries and it also ensures that 
your product is constantly new and latest norms of the 
business industry.
If you want to do your competitor’s SEO analysis or 
want any SEO services, then visit logics minder.
There can be eight easy steps of doing a Competitor 
Analysis 
The main objective of doing a competitor analysis is 
to fix you with the proper insights so as to notify the 
product development and also the marketing decisions.
Read the eight steps given in the following:
⦁ Identifying your competitors
⦁ A SWOT analysis of competitor 
⦁ Evaluation of the website performance and traffic 
⦁ The advanced technology that piles your 
competitors use
⦁ Evaluation of share of voice
⦁ Evaluation of relevant and targeted keywords
⦁ Reviewing of the feedback and performance of social 
media 
⦁ Evaluating the efficiency of SEO
• Identifying your competitors
One can only perform a competitor analysis in the market when they exactly identify who their 
actual competitors are. It needs to start with the investigation of your business area in 
recognizing the top most performers and leading brands. You might already be aware of your 
competitors, but do not fully rely on ideas and present knowledge. 
 
• A SWOT analysis of competitor
One of the best tools to think of when you line up against other businesses in the market is doing 
a SWOT analysis. Just when you have aligned all your direct competitors in the market, analyze 
their business entirely from the Strengths, Weaknesses, Opportunities, and Threats' point of 
view. This evaluation will tell about the approach of sales, marketing strategy, content plan, 
positioning of the brand, customer experience, and other related things.
• Evaluation of the website performance and traffic
Dig into the reach of the web presence of your competitors and evaluate it to that of your brand and 
others in your area of the market. Gathering all the important information that shows how users can 
connect with other sites on the internet. This information includes the bounce rate, the rate of 
engagement, unique audiences, sources of traffic, the average website time, and many others.
 
• The advanced technology that piles your competitors use
Having a knowledge of the kind of latest technologies that your competitors are putting to use is 
important for the assessment of your own business to lower the resistance and improve the 
pressure within your business.
For example, you might have come across optimistic and positive reviews about your competitors' 
business service. After your research, you come to know that the customer uses proficient customer 
service software you did not use till now. This information now becomes vital for you to grow and 
shine your business. 
• Evaluation of share of voice
The utilization of an appropriate share of voice for the evaluation of keyword performance and 
also the search authority between you and your competitors. Doing a relevant and targeted 
assessment of keywords for looking at which competitors run the maximum traffic for the 
highest ranking keywords in your area.
 
• Evaluation of relevant and targeted keywords
With the help of keywords that your competitors are using, you need to re check on the keywords 
that you are using as compared to the rivals for your business. Conducting an assessment of 
keywords that shows which useful keywords generate the most traffic in the internet and social 
media sites. In addition, take a closer look at which of the paid keywords they keep as targetted 
so as to check what terms they are fighting with to promote.
• Reviewing of the feedback and performance of social media
Social networking sites such as Facebook, Twitter, LinkedIn, Instagram, YouTube, Quora, etc are 
an asset for the voice of customers (VOC). This data can be used for product development in the 
market, and also for the positioning of the brand.
 
• Evaluating the efficiency of SEO
Finally, you need to finish your competitor analysis process by analyzing the performance of 
search engine optimization (SEO) of your competitors. This can be done by examination of 
internet site algorithm that shows the efficiency of SEO.
By including SEO as an important part of your competitor analysis, you can now know how your 
on-page and off-page, and technical search engine optimization performance can influence your 
ability to participate in the search.