Local SEO for United States Medical Professionals
                     Local SEO for United States Medical 
Professionals
If you are a Doctor, Medical Surgent, or Hospital Authority of the USA, want to increase 
your Clients organically, free of cost, you have to do SEO, especially you need to target 
local SEO for United States medical professionals.
Google Launched an Algorithm Update, named Google Medic update in 2018. While this
update is launched, it affects sensitive industry websites, like Medical and Finance, 
most of the web pages that were affected were Your Money, Your Life (YMYL) pages. 
Basically, Search Engine king, Google has improved its algorithms to reward highly 
experienced, authentic, and trusted (E-A-T) websites.
The update was Google’s attempt to prevent misinformation from Your Money or Your 
Life (YMYL) websites.
As a direct result of medical updates, it is significantly harder for doctors to improve 
local SEO than a Normal website. But not impossible to rank for a small site, if you have 
a quality site, you will rank higher.
In this post, I’m gonna show you the complete information about Local SEO for United 
States Medical Professionals.
Here, you will learn about;
● GMB listing
● Why local SEO for medical website
● Off-site optimization of GMB profile
● On-site optimization of GMB profile
● and many more
So, Let’s get started.
What is SEO?
SEO means search engine optimization, it is ser pf practice to improve the website’s 
appearance in the top position on SERP and get traffic Organically. Some Best Practice 
of SEO is Keyword Research, Link Building, Creating Engaging content, and many more.
What is Local SEO?
Local SEO is the practice of optimizing a product, service, or business,  for location-
specific search queries. Search engines like Google monitor the user’s Location-based 
on Geolocation and IP and show them the relevant result as per the query.
For example, if someone searches local SEO for United States medical professionals, 
Google will show the list of Doctors’ Websites and its google map location.
Why Local SEO for United States Medical 
Professionals is Very Important?
Local SEO for Doctors means optimizing your medical website practice pages more 
specifically for local search. In its basic sense, local SEO for Healthcare is about 
increasing the ranking and visibility of your Hospital and Doctors’ website for people 
who have a high probability of seeking your healthcare services in the local area.
97% of consumers viewed online for local businesses and 12% searched online for local
businesses every day in 2017 according to the report of BrightLocal’s Consumer Review
Survey. 78% of local-based searches on a mobile device end up shopping offline, 
according to the report of Local Business Search Study. I think, you already have 
understood, how big the numbers are and how much important is local SEO for United 
States medical professionals websites.
Benefits of Optimizing Site-Local SEO for United States Medical 
Professionals:
● You can create a first good impression through a well-designed and user-friendly website, 
make patients more likely to trust and engage with your Healthcare service and get to know 
your brand.
● By increasing your site’s scalability for crawlers and increasing your healthcare site’s rank in 
local search, Doctors and Hospital can reach more local patients.
● Match your content with the search intent of your local audience and provide medical 
information and service to patients.
4 Steps to Improve On-Site Local SEO For 
United States Medical Professionals’ Website
For New Patients and new clients, your website will serve the first impression of your 
Healthcare clinic or Hospital Service. If your Medical website is maintained by the 
Professionalism for Clients and Search Engine, it is out of the service Online. So, it is 
necessary to do On-Site Local SEO For United States Medical Professionals’ Websites.
Step #1: Local Medical Keyword Research
First, you need to find the local medical keyword as per the category of your Healthcare 
Service.  You can use Google Keyword Planner and other SEO tools like SEMrush to find 
the targeted and relevant keyword in the exact city or region of your service.
Keep in mind the following types of keywords when conducting this keyword research.
‘Near Me’ Keyword:
For example, ‘Anthologist near me’, ‘Best Skin Doctor Near Me
City-specific keywords:
 For example, ‘Skin Doctor Newyork.
You can use these types of keywords in your content and make the site more optimized.
Step #2: Add Structured Data (Schema)
Adding Structured data or schema to a webpage helps crawlers easily read and 
understand the page. In other words, it’s a standard way for Search engine crawlers to 
format different types of information.
For Example, if You create cooking content and use the step-by-step instructions of this,
Crawlers can quickly decipher that this is a recipe webpage and that these are all 
different ingredients in the recipe.
By the Google, Some of the most popular structured data are;
● FAQ
● Article
● How-to
● News
● Course
● Job Posting
● Recipe
● Product
● Review Snippet
● Video
The SEO team of the Medical Website should pay special attention to the structured 
data of local businesses to improve their local SEO.
In your data, be sure to select “Medical Business” as your ‘Type’. In addition, it is 
important to update your schema if you change something on your webpage.
Step #3: Create Localize Content and Do On-Page Optimization 
You need to Create Content by strategically adding Target keywords to your Content 
and updating the page.
Your content strategy may include multimedia content such as blog posts, case studies,
reviews, or even podcasts and videos. Where it is possible, be sure to massage your 
core conditions and location organically.
Here are some examples of content you can create for your Patient:
● Information about a local event you are hosting in [health Care Fair, Blood Donation, etc.].
● An article about a new service that you are offering in your practice
● Article about new Medical professionals joining the Hospital.
● Video on how to stay healthy in winter or Summer.
● Publishing New Branch.
● Sponsor health-related events.
● And many more
Your Service and Products pages should be fresh and updated with your targeted and 
relevant local keyword. For example, you can update the usage of the keyword ‘Skincare
Doctor’ to ‘Skincare Doctor in Newyork’.
It is also important for your Focusedyour page title and meta description to include 
geographic information.  It is the golden way to increase CTR and more visibility in 
SERP.
Step #4: Increase Your Brand Mentions & Inbound Links
Linking Building is one of the most important factors to boost the ranking of the 
webpage in SERP. Create a significant and quality backlink to improve local SEO for 
United States medical professionals.
While all backlinks will increase your domain authority and E-A-T score, you should 
place special emphasis on local publications and websites. For Example, if a Media 
company or New publisher gives a backlink from the ‘Best Skin Doctor in Newyork’ 
article, your local SEO performance will increase.
Even a Brand Mention your Healthcare Website name, I mean your Clinic or Hospital 
name but do not hyperlink your site will still help your SEO performance.
6 Steps to Improve Off-Site Local SEO for 
United States Medical Professionals
The Most two important aspects of Local SEO in Google Map and Google My Business 
(GMB). GMB profile is the first step to improving the SEO performance of your site. Even
before you focus on on-site optimization.
Step #1: Google My Business (GMB) Verification
Google My Business (GMB) is the primary tool for improving the results of local 
businesses and services. Probably, you have already seen many GMB profiles, when you
search about some business on Google.
So, It is very much important to create your Business GMP profile immediately.
Keep in mind, If you run multiple clinics or hospitals in different locations, you have to 
list each location’s own GMB list. This is important to make sure every location is 
discoverable on Google Maps and its local listing data directly from GMB.
Step #2: Optimize Your Clinic for Google My Business
Once you have completed the GMB verification process and you officially verified in 
Google My Business, It is time to start optimizing your GMB profile.
Creating a professional and User-Friendly profile is important, Thought, it is not limited, 
but, you have to do it.
● A logo
● Description of your healthcare service
● Contact information
● Clinic hours, including holidays
● Clinic service
● Picture of your clinic
● Photo of your service/product
Step #3: Keep Account Updates Start Posting On GMB
Add your Existing Patient Photos, Clinic or Hospital Photos accurate descriptions, and 
other meaningful profile contents, and regularly post about your medical service to keep
your GMB profile Fresh and Updated. In addition, If necessary, hire a photographer and a
copywriter to make it really bright.
Active and up-to-date GMB accounts look more attractive than older accounts.
Step #4: Use Call and Messaging Option in Your GMB Profile
In Today’s world in 2022, People are very busy with their work. People want a faster way
to communicate with businesses. If they can not get faster communication with you, 
they leave you and jump over to others and you will loo your client.
So, you have to add a Call option at GMB,  so that mobile users can call your clinic 
immediately.
In addition, GMB also offers a messaging function where users request quotes, ask 
questions, or even text your clinic. This function is optional but strongly encouraged if 
your Digital Medical team can reply to all messages within 24 business hours.
Step #5: Encourage Clients to Leave Reviews on GMB
Positive reviews are important for local SEO for two reasons:
The number of Positive reviews and your average rating greatly affect the ranking your 
profile will appear in local searches on mobile phones and Google Maps.
In the same way, the number of reviews and your average rating greatly affect the CTR. 
A GMB profile will get significantly fewer clicks from potential customers with just a few
warm reviews.
By the way, If possible, try to encourage your clients to include your location and any 
relevant keywords in their reviews.
Step #6: Get Listed on Review Sites and Directories 
Customer reviews will boost the authority of the GMB profile and help the website local 
SEO for United States medical professionals. In addition, there are other best practices 
to create profiles on all major third-party review platforms and Local Directories, 
including:
● Yelp
● BBB
● Glassdoor
● Angie’s List
● Yellowpages
● ConsumerAffairs
● Apple Maps
● Yahoo! Local Listings
● Foursquare
Conclusion
Improving local SEO for United States medical professionals is really hard but not 
impossible. If your SEO Team genuinely and Strategically works, your site will rank high. 
I hope you have found the complete information step by step strategy local SEO for 
United States medical professionals.