How to Rank Your Medical Websites for Healthcare SEO Services
                     How to Rank Your Medical Websites for Healthcare 
SEO Services
Over the past years, it has been difficult to do SEO, especially for financial, technical, and
Medical Websites. Google only wants to rank authority sites that hold a level of trust in 
these backgrounds. In August 2018, one of the Google updates was launched as “Medic
Update” because it seemed to affect medical websites more than others.
That update made it difficult for all websites to rank in the medical niche. There are 
many on-page and off-page factors that consider Google’s algorithm. We will point out 
the core aspects to help you focus on your online marketing.
Medical Website SEO Factors
Competence, Authority, Reliability
Google’s Quality Assessment Guidelines have mentions of expertise, authority, 
credibility. The premise behind this is that Google wants to display high-quality Medical 
Websites for issues that affect either money or health.
Imagine doing a Google search for a medical condition and having an article written by 
a non-veteran writer who has no expertise at all on the subject. So, are you going to trust
the advice from a stranger without medical education? Probably not. Google’s algorithm
changes by leaps and bounds to display content written by only experts.
How Extensive is the Expertise?
If you want to give your medical content a chance to rank, you can find experts to help 
you write your content. It is to hire an industry expert to help you write your content. It 
sounds expensive. If you want your page to be taken seriously by the Search Engines, 
then it is time to focus on Healthcare SEO Services.
Some Medical Websites have paid doctors to review content and make needed 
corrections. Once it is done, they will change the author’s bio to add something and 
show a physician has reviewed the content.
An important aspect is to not only state stuff, but it was also written or reviewed by a 
doctor and provide the expertise in the info. It is much like an author, where you list the 
expert and link back to their website or social media profiles.
Link Building
No two links are created equal. Content similar to an industry expert will rank higher; the
same is true about links. We divide this into two categories.
Links from an authoritative author. You must have noticed that links from a reputable 
industry expert will carry more weight than links from an unknown author.
A good strategy is to search for these authors and contact them. Conditions are the 
currency of the network. People who know you are more likely to link to your content 
than a stranger. It also helps if you create great content that adds value to your readers.
Links from Authoritative Website
Like well-known authors, websites that are authorities in your industry hold importance. 
What does an authority’s website do? Websites constantly ranked high on Google for 
information related to your industry. They usually post content regularly and have 
industry experts write for them.
Do not Neglect Local SEO Practices
Never ignore local SEO for your marketing strategies. It can help maneuver traffic and 
entrust signals to the search engines.
Business Listing
The most required local SEO advice is to open a Google My Business Listing. These lists
are needed because they help prove to Google that you have a real business address. 
The lists must be verified by email or phone to ensure quality. It also ensures customers
submit feedback that helps Google build its trustworthiness.
Citations
Another core aspect of local SEO is business quotes. Quotations are listed in the major 
business directories. The information must be consistent across all these lists. Your 
name, address, and telephone number must be the same. Some services help your 
website get quotes from major publications.
Ratings and Feedback
Having other people give feedback about your business is a ranking factor in the major 
search engines. It is especially right in Google’s local 3-pack. Not only many reviews but 
also the quality of the reviews. Most sites ranked have a rating of 4 to 4.5 stars.
Early Website Analysis
In the initial stages of the development of your website, work to create understandable, 
versatile, and simplified structures of diseases, with respective clinics and doctors, the 
ability to pass tests and get results. Eliminate all basic mistakes during the 
development of the websites, which made it possible to simplify the optimization of the 
websites and show it as a powerful player in the niche in the beginning.
Closing Thoughts
If your Medical Websites have difficulty ranking, think about how others view your site. 
Does it provide articles by expert writers? Does it get exposure from industry experts? 
Unless you have some time for it. Hopefully, it is possible to overcome these challenges,
provided some work.