From where we can buy a diamond ring, online or from stores - Copy
                     From where we can buy a diamond ring, online or 
from stores?
• Diamonds are Forever! We are glad to announce that 
you’re already a step closer in buying the perfect 
diamond ring for the special person. Buying the ring 
and preparing yourself for the proposal is a crazy 
exciting time for both of you. The excitement is so high 
that there are chances you can get caught up in the 
romance since buying the ring is considered to be an 
expensive but loving gift and you want to make sure 
you do it right!
• We are more than happy to help you with the 
essential tips to make the most out of this memorable 
moment of your life by choosing the perfect diamond 
ring without getting into any pitfalls.
• With so many questions going through you mind, 
we generally get questions from customers if 
buying online a good option since a large amount 
of transaction is involved. Furthermore, what 
about the authenticity of the diamond and the 
validating parameters for the diamond? 
• Along with this, not everyone is comfortable 
shopping online. But the number of online users is 
increasing year-on-year. All the credit goes to the 
more user-friendly interface, ease of secure 
payments, EMIs, post sales return/exchange at a 
lower price! 
• PRO TIP – Always check for discounts/ coupons and avoid 
shopping during peak times when the prices are high.
• In this guide we’ll cover – 
• Step by step guide to buy diamonds
• Why you should buy online 
• Why physical stores are turning to online
• Some hidden facts you should know
• Step by step guide to buy diamonds 
• If you are planning to go the online way then you’ll be 
presented with a lot of variations and without physically 
visiting shops to purchase the one which you find the 
most beautiful for your love.

• In case of diamonds, they are defined by color, 
cut, clarity and cut – combined as 4C. 
• The price of the diamond varies as per the 
variations in the 4C characteristics. For example, 
a diamond with higher color value will be priced 
higher. Same theory is applicable to other 
characteristics as well. 
• However, the prices increase exponentially as the 
carat weight of the diamond increase. Let me 
share a brief introduction to the 4C of a diamond 
– 
• Color: The color ranges from D-to-Z. D being the 
whitest and the whiteness decreases as we move 
from D to Z. Color grades less than D are very rare.
• Cut: The cut of the diamond determines how well 
it unleashes its light making it to shine from all its 
corners.
• Clarity: Diamond clarity refers to the absence of 
inclusions and blemishes. Generally, these 
inclusions are not visible to the naked eye.
• Carat Weight: Diamond carat weight determines a 
diamond’s apparent size.
Why you should buy online?
Some people are generally anxious in buying 
diamonds and diamond jewelry online since it 
involves large amount of transaction not sure how 
secure is the online way. I am pleased to share 
with you that now there have a number of 
reputable online stores like armas all over the 
world to cater to you needs. The online 
transactions are done under secure layer and a lot 
of options to choose from while scrolling through 
your mobile device! 
Still confused? 
Well, let me tell you - you can zoom into many times to 
see every detail of the diamond and even make a 
custom ring online. O! I forgot to share with you that 
some online stores give you an option to choose the 
diamond and setting metal of your choice. Once done, 
you can select the ring size and can also add any 
engravings and that’s it! 
Not only this, these vendors have excellent return 
policies, so returning is never an issue if you don't like. 
What else? you can even go for an EMI if you are strongly 
inclined to the ring and that goes a little higher to your budget. 
Shipping works wonder. Shipping from these vendors are secure 
and they include insurance to every purchase made. And no 
need to mention that for safe drop-off and pickup ONLY reputed 
agencies are hired.
• What next? Go and check some online website for the variety 
of options available!
• PRO TIP – Diamond jewelry sold online is 30-40% cheaper 
compared to the jewelry shops as the way diamonds are sold, 
diamonds are less expensive for online vendors. Also, it saves 
the rent, staff salaries and interior decoration and 
maintenance expenses.

 
Why physical stores still exist?
From our past experiences, we have seen that not 
everyone is comfortable buying online. Some have 
an old age history of purchasing the jewelry from the 
trustworthy jewelers. The shift from offline to online 
stores has already started due to many factors as 
already discussed. But there is a sense of trust, 
comfort and satisfaction when you go to the store to 
make a purchase since you know the owners, staff 
and can physically touch the jewelry item you are 
going to purchase. 
• Chances are you can hit a good deal at the physical store 
- good deal I mean the prices are competitive to the 
online stores, but you are more likely to fall in the sales 
trap. I am saying you should stick to online purchase 
only but you can get best price while shopping at your 
own pace.
• Still, if you are more comfortable shopping with the 
physical store, we have some recommendations for you. 
• It’s always a good idea to investigate their credibility 
with local organizations. Confirm to see the certifications 
from various gemological organizations, and better 
would be if they provide any client references.
• Some hidden facts you should know
• Verify the certificate – The characteristics of a 
diamond can be summarized under 4C – Cut, 
Clarity, Carat weight and Color. Our naked eyes can 
no differentiate between .96 or .98 carat weight or 
a change in color and other parameters. It’s always 
a good idea to ask for the verified certificate for 
the diamond.
• PRO TIP – The difference between a diamond of 
1.00 carat weight (whole weight) and 0.98 carat 
weight would be marginal but the prices for both 
of them would be higher. 

• Diamonds exists in 2 forms – Natural and Lab grown diamonds. Natural 
diamonds are the ones which comes directly from the mines whereas lab 
grown diamonds are the ones generated in the lab under high pressure 
and high temperature. Lab grown diamonds are much cheaper compared 
to natural diamonds and poses the same physical structure same as 
natural diamonds. Do keep this in mind while purchasing a diamond. 
• Diamonds shapes like round diamonds are expensive compared to other 
shapes. The reason is – around 40-50% of the rough diamond gets wasted 
while cutting the round diamond. The percentage decreases for other 
shapes thus making them cheaper compared to round diamonds. 
• Every certified diamond has a unique EAN/ certificate number which is 
unique throughout the world. 
• If you are going to make any adjustments to the ring then make sure to 
collect the leftover setting metal after the job is done. 
• Finally, always keep the bills and related certificates/ insurances with you 
safely as you may be required to reproduce them for any adjustments 
later on.