Top SEO Trends 2020 To Rank Your Website Instantly
                     2020
TOP SEO 
TRENDS
2020
TOP SEO 
TRENDS
DIGITAL 
MARKETING
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Unsplash
2020
TABLE OF TOP SEO 
TRENDS
CONTENTS
INTRODUCTION
SEO definition.
BRIEF | OVERVIEW
How SEO can change and upgrade your 
business.
QUICK NOTES
SEO Trends
HOW WE CAN HELP
Contact Prism t0 enhance your brand value
2020
SEO | Introduction and TOP SEO 
TRENDS
Definition
Google makes around 
3,200  algorithm updates 
per year.
So, now you can imagine the  
emerging changes it brings with 
it!
Photo by Merakist on 
Unsplash
2020
SEO | Introduction and TOP SEO 
TRENDS
Definition
Hey 
Everyone!
This is Lovetto N.,
Digital marketing specialist at  
Prism Marketing INSERT  
Management. PICTURE
I’m going to break down the 
top
SEO trends for the year 
2020...
2020
SEO | Introduction and TOP SEO 
TRENDS
Definition
ABOUT SEO IMPORTANCE MAKING USE EXAMPLES OF LEADERS 
[SEARCH ENGINE OPTIMIZATION] FOR  BUSINESS OF  SEO THAT  HARNESS THE 
OWNERS PRACTICES POWER OF SEO
Photo by Merakist on 
Unsplash
2020
TOP SEO 
TRENDS
#1
FEATURED 
SNIPPETS
2020
#1 | FEATURED TOP SEO 
TRENDS
SNIPPETS
Featured Snippets are a format 
that  provides users with a concise, 
direct  answer to their questions.
On the search results page itself…
Without requiring the user to click  
through to a specific result.
2020
#1 | FEATURED TOP SEO 
TRENDS
SNIPPETS
Google has evolved through featured snippets Only possible if your website is ranking, and these  
 to create a better search experience for the rich/ featured snippets have been added at the 
user. backend.
Convenient to the user, as they don’t  These SERP features improve brand awareness, 
need to click a link to read an article,  traffic to your website and also boost revenue,  
but  can read it as they hit the search especially when part of an overall digital 
bar. strategy
2020
#1 | FEATURED TOP SEO 
TRENDS
SNIPPETS
NEXT STEPS
How to Get Rich Snippets.
Select the markup 
specifications.  Determine the 
content type.
Identify all required properties.  
Develop the structured data 
markup.  Test the structured data 
markup.
Monitor SERPs for the rich snippet.
2020
#1 | FEATURED SNIPPETS TOP SEO 
TRENDS
examples
2020
TOP SEO 
TRENDS
#2
INFLUENCER 
MARKETING
2020
#2 | INFLUENCER TOP SEO 
TRENDS
MARKETING
This is increasingly becoming 
a  necessity for marketers.
Collaborating with influencers can 
help  create online buzz about your 
brand.
In addition, it can strengthen your  
brand's reputation, improve 
audience  engagement, & increase 
conversions.
2020
#2 | INFLUENCER TOP SEO 
TRENDS
MARKETING
People often don’t trust intrusive 
ads  and look for information that 
is  trustworthy and genuine.
Chances of people trusting a known  
influencer/ blogger are much more 
than  trusting an ad.
Hence, digital marketing companies 
are  increasingly resorting to this  
(influencer) marketing approach.
2020
#2 | INFLUENCER TOP SEO 
TRENDS
MARKETING
Partnering with an influencer/ blogger helps enhance your 
content  reach and drives more traffic to your site. They also 
help you build  quality backlinks, which are one of the main 
factors Google  considers when evaluating a web page’s 
ranking.
2020
#2 | INFLUENCER TOP SEO 
TRENDS
MARKETING
Keep in mind what type of content you  
want the blogger to create, and how 
you  can backlink it to your website. 
Make sure  you are partnering with an 
influencer that  is relevant to your 
industry and product,  with an 
authoritative digital presence.
2020
#2 | INFLUENCER MARKETING TOP SEO 
TRENDS
examples
2020
TOP SEO 
TRENDS
#3
VOICE 
SEARCH
2020
#3 | VOICE TOP SEO 
TRENDS
SEARCH
With increasing use of smartphones, 
 voice search is turning to be a 
popular  trend. Other than the 
phone, these  searches can be done 
on voice  assistants such as Voice 
Pod, Amazon  echo, Samsung smart 
TV, etc.
Including conversational searches 
in  your SEO strategy will help you 
 generate more organic traffic if 
you  really know how to optimize 
your  website for voice search.
2020
#3 | VOICE TOP SEO 
TRENDS
SEARCH
In case you are wondering, Voice  
searches have a vital effect on SEO  
since it is mainly asking questions via  
voice instead of entering search 
queries.
When the user uses words to 
describe  his query, voice search cuts 
short the  not so important’ choppy 
keywords.
More than 50 of all internet searches 
 are estimated to be executed via 
voice.  By adapting to this new trend, 
your  content is sure to stand out in 
any given  search engine.
2020
#3 | VOICE TOP SEO 
TRENDS
SEARCH
Voice assistants will become a trend.
It will cause the users to shift from 
type  search to voice search.
At present 27 smartphone users 
are  using voice search every day.
The are three main reason due to 
which  they do so.
Convenience | Speed | Accuracy
2020
#3 | VOICE TOP SEO 
TRENDS
SEARCH
CONVENIEN SPEED ACCURACY
Out of theCsEe, 42 people perform Of all voice search users, 43 cite 28 think voice 
vaoice search while driving or that  voice search is faster than type reliable ways eoaf rsceha irsc hai nmg owrehen 
travelling  because they don't search. there  is an urgency.
want to type. We can type 40 words in a minute 
It gives them the opportunity but  can speak 150 words in a A voice search returns precise 
of  making hands-free minute,  enabling quicker searches and  relevant results, often 
searches. within the  same time span. narrating  answers via voice 
assistants.
2020
#3 | VOICE SEARCH TOP SEO 
TRENDS
examples
2020
TOP SEO 
TRENDS
#4
SECURE 
WEBSITES
2020
#4 | SECURE TOP SEO 
TRENDS
WEBSITES
If it begins with “https” instead of 
“http” it  means the site is secured 
using an SSL  Certificate (the s stands 
for secure). SSL  Certificates secure all 
of your data as it is  passed from your 
browser to
the website's server.
Assuring your visitors that their data is  
protected while they are on your web 
page is  extremely important. If the user 
feels unsafe  using the website, he might 
just leave the  webpage quickly. Most users 
that see a ‘Not  secure’ warning appear, will 
not proceed  further to your page. These 
bounce rates  directly affect the rank of 
that page in the  organic search listings.
2020
#4 | SECURE TOP SEO 
TRENDS
WEBSITES
It is vital to authorize the HTTPS protocol 
for  your website. HTTPS provides website 
users  with an encrypted and 
authenticated secure  connection. Google 
wants its users to  experience secure 
browsing and hence, if  you implement 
HTTPS, you might  experience a minor 
SEO boost.
2020
#4 | SECURE TOP SEO 
TRENDS
WEBSITES
9 Steps for Creating a Secure 
Website
1. Make Your Site Secure
2. Choose a capable host.
3. Select the right content management 
system.
4. Manage add-ons and plugins.
5. Enable different access levels.
6. Implement reliable passwords.
7. Set up automatic backups.
8. Keep security subscriptions updated.
9. Include a secure sockets layer certificate.
2020
#4 | SECURE WEBSITE TOP SEO 
TRENDS
examples
2020
TOP SEO 
TRENDS
#5
VIDEO 
MARKETING
2020
#5 | VIDEO TOP SEO 
TRENDS
MARKETING
Video Marketing. Video marketing is  
using videos to promote and market 
your
product or service, increase 
engagement on
your digital and social channels, educate  
your consumers and customers, and 
reach  your audience with a new 
medium.
Importance: Consumers like it because it's 
 easy to digest, entertaining and 
engaging,  and marketers like it because it 
can give a  potentially huge return on 
investment (ROI)  through many 
channels. Video is
also very accessible to anyone with 
internet  access, both to watch and to 
produce.
2020
#5 | VIDEO TOP SEO 
TRENDS
MARKETING
Importance: Consumers like it because it's 
 easy to digest, entertaining and 
engaging,  and marketers like it because it 
can give a  potentially huge return on 
investment (ROI)  through many 
channels. Video is
also very accessible to anyone with 
internet
access, both to watch and to produce.
2020
#5 | VIDEO TOP SEO 
TRENDS
MARKETING
Effectiveness: While convenient
and efficient for the consumer, video  
marketing provides marketers with an  
attractive, versatile, and extremely 
shareable  medium to reach their 
audiences. In fact,
Diode Digital recently found that
online video is a 600 more effective  
marketing tool than print and direct 
mail  combined.
2020
#5 | VIDEO MARKETING TOP SEO 
TRENDS
examples
2020
TOP SEO 
TRENDS
#6
MOBILE 
UX
2020
#6 | MOBILE TOP SEO 
TRENDS
UX
UI/UX is a very crucial aspect of  
your mobile application. In order 
to  make your app successful, you 
must
provide an amazing user interface 
and
user experience through your app. By 
 understanding the need of your 
target  audience and their market 
preference,  you can make your app 
interactive and  more engaging.
Importance: The UX/UI Design of 
the  application improves the user  
experience and customer 
satisfaction  that ultimately helps 
increase the  number of users of 
the specific  application. ... The UI 
and UX
Design help to win the consumers'  
confidence and make them use your 
 application or website providing 
them  what they are looking for.
2020
#6 | MOBILE TOP SEO 
TRENDS
UX
Mobile First Approach: Mobile UX best 
 practices demand a mobile-first  
approach. It's when a UX designer 
starts  with the mobile version of a 
website and  then creates the desktop 
version as an  extension of that, rather 
than the other  way around. Most 
mobile UX patterns  work well on 
desktop sites, but the  reverse is not 
always true.
Mobile-friendly web pages are a  
growing trend, especially since more  
people around the world are 
obtaining  smartphones as more and 
more cell  phone towers are being 
built. Apart  from having a mobile-
friendly website,  an interface that is 
easy to read and  grab people’s 
attention; basically keep  them 
engaged and entertained has  
become the need of the hour!
2020
#6 | MOBILE TOP SEO 
TRENDS
UX
Since most of the people use a  
smartphone for conducting any local  
search, it is important to have a 
mobile  version of your website to 
reach the  maximum amount of 
people interested  in your product/ 
services. To keep up  with your 
competitors, all your web  pages 
must be optimized and updated.
2020
#6 | MOBILE UX TOP SEO 
TRENDS
examples
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