Defence Tender Writing | Madrigal Communications
                     Capability statements: a 
practical tool for winning work
How to use capability statements to build credibility and secure 
opportunities.
Why capability 
statements matter
A capability statement is your business introduction — short, 
structured, and powerful.
It presents who you are, what you do, and why you can be 
trusted to deliver.
For many buyers, it’s the first impression that decides whether 
you’ll be invited to tender.
The shift in how 
clients assess 
suppliers
Procurement teams now shortlist suppliers before tenders 
are even released.
They search for clear, professional documentation that 
signals reliability.
If your capability statement is outdated or vague, you’re 
already behind.
From brochure to 
strategy document
A well-written capability statement isn’t just a 
marketing piece.
It’s a strategic summary that links your services, 
experience, and compliance credentials directly to 
your target sectors.
It should reflect your brand tone, not just your logo 
and colours.
What makes a 
strong capability 
statement
Clear structure: company profile, services, projects, 
clients, certifications.
Relevant examples: show capability through outcomes, 
not promises.
Professional writing: concise, confident language tailored 
to your industry.
Visual clarity: consistent layout, easy to scan, readable.
How Madrigal 
Communications 
helps
Madrigal Communications creates capability statements that 
combine clarity with commercial insight.
Our writers understand how government and corporate 
procurement teams assess suppliers — and how language 
influences trust.
Each document is aligned with your tender strategy, not treated as 
a separate exercise.
A competitive 
advantage
Businesses that invest in professional capability statements are 
easier to shortlist, easier to trust, and more likely to win repeat 
work.
They communicate readiness and professionalism before the 
competition has even started writing.
Moving into 2026
As AI-driven procurement and digital sourcing tools expand, 
clarity and structure will matter even more.
           Make your capability statement work as hard as your tenders
it’s the document that keeps doors open. 
Contact
Tim Entwisle, Principal at 
Madrigal Communications
Madrigal are specialists in tender writing, bid strategy and capability statements. Tim is a 
communications consultant with wide experience across government, not-for-profit and 
private sectors. His mix of senior management, project management and technical 
experience gives him exceptional business communication and marketing skills. Tim has 
extensive experience in infrastructure, Defence and professional services sectors, with a 
strong focus on helping organisations compete successfully for major projects. 
1300 77 88 
https://madrigal.1co8m .au/capability-statements/