Digital Marketing Courses in Pune With Certification & Job
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Presenter: Manasi R
Date: 26.04.2023
WHAT IS DIGITAL MARKETING?
    Digital Marketing is a yet another platform of 
Marketing which uses the internet and online based 
digital technologies to promote products and 
services.
It digitally captures businesses appropriate target 
audiences. It helps reach the consumer digitally 
using technologies like desktop computers, mobile 
phones and other digital media and platforms.
Digital 
Marketing 
Services
TYPES OF DIGITAL MARKETING SERVICES
Search Engine Optimization
• SEO is the process of maximizing the number of visitors to a 
particular website.
Search Engine Marketing
• SEM is a type of internet marketing that involves the progression 
of websites by increasing their visibility in search engine results.
Social Media Marketing
• SMM is utilization of social media platforms like Facebook, 
Twitter, Instagram etc. to promote any services or products.  
TYPES OF DIGITAL MARKETING
Pay per click
• PPC marketing is a path to rank a website higher and 
be a part of top search results.
Content Marketing
• Content Marketing is about creating and sharing 
online material such as videos, social media posts 
and blogs.
Marketing Analysis
• Marketing analysis is a study based on dynamics of a 
special market for a special industry.
BENEFITS: 
ONLINE VS OFFLINE MARKETING
• Targeting the exact business audience / 
customers.
• Majority of target audience can be reached.
• Maximizes the ROI- Return on Investments.
• Widely customize the advertising of products / 
services based on time, days and hours.
• And can be managed based on budget, location 
and time.
CONCLUSION
Digital marketing is the new era of marketing  
products and services by making use of digital 
technologies to enhance the visibility of the 
products or services online; targeting the 
correct audience of the business, designing 
and  optimizing the websites to improve their 
ranking on relevant search engines.
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