10 Digital Marketing Trends You Cannot Ignore in 2020
                     10 Digital Marketing Trends You Cannot Ignore in 
2020
Technology is making progress at a very high speed; new and better techniques and 
technologies are being developed. All this coupled with new and always changing algorithms 
of established companies such as Facebook, Google, etc. have forced many 
Digital Marketing Agency in Gurgaon to be alert all the time.
A critical aspect today is that you should stay alert and be aware of the latest trends in 
technology. With the rapid advancement in technology, many new trends come up in very 
less time. The latest digital marketing trends 2020 that are especially important for a business 
or organisation to sustain, grow and compete in this challenging scenario are highlighted in 
the following section.
1. Artificial Intelligence
Artificial intelligence is a big thing in 
today’s time. AI in digital marketing is 
changing every sector, be it finance, 
retail, etc. It is transforming how the 
company connects its brands with and 
reaches its customers. AI is very flexible, 
and it has very varied usage such as in 
recommendation of products, 
personalised e-mails, product or service 
recommendations, content creation, and 
the list is endless.
2. Chatbots
The concept of chatbots is gaining more 
and more momentum, and it is among one 
of the most important trends in digital 
marketing today. Nowadays, people are 
interacting the majority of the time with 
chatbots without even realising the 
same.Chatbots have various advantages 
such as they are available all the time; they 
respond to customer queries in no time; 
they handle multiple queries of the 
customers without getting tired or losing its 
mind or patience.
3. Personalisation 
In today’s time, the competition is extremely high. So, it is quite easy to get 
lost among large numbers of competing organisations. But this can be 
avoided, and you can make yourself stand out from your competition with 
the help of personalised marketing. A particularly good example of 
personalisation is that of Netflix.
Since it operates in many countries which have customers with varied tastes 
and preferences, it has personalised content for different countries 
according to the like of its customer base in different countries.
4. Influencers
Another latest in digital marketing 
trends is gaining a lot of momentum 
these days is marketing via an 
influencer. Under this kind of marketing, 
your brand or its message is 
broadcasted to the audience using a 
word-of-mouth marketing and 
promotion done by an influential 
personality. An influencer can be well 
known Instagram personality or 
YouTuber with a remarkably high 
following using which they can promote 
your product, message or organisation 
among a large audience.
5. Visual Search
Visual Search, as the name suggests, involves using pictures or images 
instead of words to search for something. In this search, the user can take a 
snap of an object or item they would like to know about, to search for or to 
buy and then use that snap to get the search results. Some of the visual 
search providers are Google Lens, Pinterest Lens, CamFind and Bing Visual 
Search. 
6. Voice Search
Another major digital marketing trends is of 
voice search. It has gained so much 
popularity that companies are adapting 
their digital marketing strategy according to 
this trend. Voice search provides a very 
convenient form of searching for something 
without going through the hassle of typing 
something. This is especially true when the 
words are overly complicated; your hands 
are busy or dirty, etc. 
7. Virtual Reality (VR) and Augmented Reality (AR)
VR and AR have gained huge popularity and has become one of the top 
latest marketing trends. The technology entailing AR and VR is so 
impressive that the organisation, the product or service that use these in 
their marketing are easily able to amaze their customers. As a result, it 
easily convinces potential customers about such a product or service.
This technology allows the customers to have a life-like experience of the 
organisation, product or service without actually being present there.
8. Social Media Messaging Apps
These social apps like WhatsApp, 
Facebook Messenger, etc. are in trend 
because they provide the businesses 
with an incredibly unique, customised 
and personalised form of marketing.
These can be informing the consumers 
about the product or service, customer 
feedback and support, building great 
customer relations, attracting new and 
retaining the existing customers, etc.
9. Video Marketing
This trend is also hugely popular today and will continue to be so for the 
coming 5 to 10 years. When a person thinks of video, the first thing that 
comes to mind is YouTube. But there are a lot of options available today 
besides YouTube. You can do video marketing by making promotional videos 
and post them on Instagram as IGTV video. Another famous trend is going 
live, i.e. doing a live video broadcast on apps such as YouTube, Facebook, 
Instagram, etc.
A major reason for gaining popularity of video marketing is that of shifting 
towards smartphones, tablets and other electronic devices.
10. Shoppable Posts
Many surveys disclosed that most 
people get to know about or discover 
new products using social media apps 
such as Instagram and other apps like 
Pinterest. It is a quite easy process that 
convinces the customer into buying the 
product or service.
You may be casually scrolling through a 
social media app like Instagram, and 
you come across a really great product 
that intrigues your interest. You must 
simply click on that product, and it will 
enable you to buy such a product.
Conclusion
So, it is evident that digital marketing is on an all-time high with a large 
number of trends being generated. In today’s time, there are a lot of 
competent digital marketing companies that can provide their services 
according to the varied needs of different businesses and organisations.
Source:
Technians- 11 Digital Marketing Trends You Cannot Ignore in 2020