4 Benefits of Targeted Email Marketing
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4 BENEFITS OF TARGETED 
EMAIL MARKETING
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Do you want to learn the benefits of targeted 
email marketing? You’ve come to the right place! 
Did you know that there are more than 3.9 billion 
email users, and this astounding number is 
expected to increase to 4.48 billion by 2024? Due 
to the sheer magnitude of the number of email 
users, email marketing is a truly effective way to 
reach your target audience. This is why businesses 
are always striving to improve their email 
marketing campaigns with effective and doable 
tips and strategies. However, the best way to flock 
potential customers to your doorsteps via email is 
to use targeted email marketing.
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It is an excellent way to ensure that your emails make an impact on your subscribers 
and potential customers. It requires you to use information that you already have on 
your customers to create tailored messages for different segments of your target 
market. These segments are often based on gender, age, interests, location, and more 
such factors. Targeted email marketing ensures that the content you create for your 
emails is relevant and engaging to your audience. 
Let’s take a look at some incredible benefits of targeted email marketing!
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1. Value Addition Leading to More Lead Generation
Segmentation and targeted campaigns ensure that you’re sending highly relevant 
emails to your target audience. The best way to promote this segmentation is to collect 
valuable information about your new subscribers. You can prompt your customers to 
update their marketing preferences via targeted emails and landing page campaigns. It 
will help you tailor your email marketing content according to the demands and 
interests of your customers, who will be more likely to engage with and respond to 
your efforts. They are more likely to convert since your emails offer value to them.
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2. Boosted ROI
Another compelling benefit of targeted email marketing is that it helps you convert 
customers faster. More customers result in increased ROI. For instance, if you know 
that a certain segment of your target audience is interested in specific products, send 
them targeted emails with irresistible deals on those products. Even basic 
segmentation, such as gender and age, can help you boost your ROI. 
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3. Improved Relationships
Targeted emails will help potential customers find value in your brand. It will help you 
foster a positive relationship with your subscribers and potential customers, which will 
make it easier for you to convert them. If you send regularly customized emails your 
customers will start expecting high-quality, valuable information from your end. All you 
have to do after that is regularly exceed those expectations to further build their trust 
in your brand.
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4. Longer Customer Retention
Targeted email marketing campaigns make it easy for you to retain your customers. It’s 
because you deliver a valuable experience to them through personalized emails. The 
fact that you consciously put in the effort to learn about your audience and augment 
your emails according to their need does not go unnoticed by customers. It ensures 
that they remain engaged with your brand and turn to you if the need arises. It’s 
especially true if you keep providing them with irresistible discounted offers for 
products and services that they need. Do you want to create successful targeted email 
marketing campaigns? Try Marketing Tiki’s email marketing tools today!
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THANK YOU
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