5 CRO Strategies That Work
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5 CRO STRATEGIES THAT 
WORK
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As a business, you want your website to be 
designed in a way that is highly effective at 
converting your visitors into paying customers. 
The best way to do that is via conversion rate 
optimization of all your website pages. CRO helps 
you convert web visitors into qualified leads, 
brand advocates, and customers. With excellent 
conversion rate optimization strategies, you will 
generate more interest out of your existing 
website traffic while targeting qualified leads for 
maximized benefits. So, let’s take a look at some 
compelling CRO strategies that you can use!
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5 CRO STRATEGIES YOU 
MUST TRY
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1. Use Lead Flows on Your Blog 
A lead flow is a high-converting pop-up designed to attract the attention of website 
visitors and offer value to them while they peruse the content of your blog posts. 
Depending on your specific offer and the way you want to market it, you can choose a 
pop-up box, drop-down banner, or slide-in box. These work a lot better than regular 
CTAs. 
2. Run A/B Tests on Your Landing Pages
Landing pages are an integral aspect of boosting conversions since these pages are 
how you make sure a visitor on your website converts into a lead or an existing lead 
becomes a customer or interacts deeply with your brand. It’s why you need to optimize 
your landing pages by running A/B tests on them. It will help you identify the design 
and content that is attracting the audience the most. With A/B testing, you can easily 
test different versions of your web copy, images, offers, form questions, and more to 
find the best possible version of your landing page.
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3. Enable Your Leads to Become Marketing-Qualified Leads
 At times, a website visitor wants to skip the steps of a buyer’s journey to speak to the 
sales rep directly. You should encourage these high-intent visitors to complete specific 
actions to become marketing qualified leads (MQLs). 
You will need to remove friction from your sales process to ensure that these people 
convert into customers. The way to do that is to optimize your website and conversion 
paths, depending on the kind of products or services you sell. 
4. Add a Live Chat Feature to High-Converting Webpages 
One of the finest CRO strategies is to add a live chat feature to your high-performing 
webpages that lead to maximum conversions, such as product pages. It will ensure that 
interested potential customers have easy access to any support and guidance that you 
can offer. You can do that by making your chatbots action-based. For instance, if a 
visitor spends more than a minute on a specific webpage, automate the feature to 
offer them the guidance they need right away.
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5. Use Retargeting Campaigns to Re-Engage Website Visitors 
Regardless of how exceptional your key conversion metric is, the bitter truth is that 
many people who visit your website might not take the action you want them to. It’s 
where retargeting can help you re-engage such visitors.
 A retargeting campaign will track visitors to your website and show your online ads to 
them while they surf the web. It specifically works wonders when you retarget 
individuals who visited your high-converting webpages. However, you need engaging 
visuals, well-crafted copy, and compelling offers to retarget visitors successfully. 
If you want to focus on conversion rate optimization and create high-quality content 
and optimize your website accordingly, get in touch with Marketing Tiki today!
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THANK YOU
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