5 Best Off-Page SEO Techniques
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5 BEST OFF-PAGE SEO 
TECHNIQUES
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As a small business, you need to focus on off-page 
SEO to boost your Domain Authority (DA) score. 
Off-page SEO is essentially any activity you 
perform outside of your business site that affects 
your rank on search engine results pages (SERPs). 
Investing in off-page SEO techniques will improve 
your authority, relevance, and reliability. Having a 
solid off-page strategy can become the crucial 
difference between your rank and your 
competitor’s. 
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Let’s take a look at some techniques that you can 
use to boost your off-page SEO! 
5 Best Off-Page SEO Techniques 
Here are five off-page SEO techniques that 
you need to use to rank higher on SERPs:  
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 Create Credible Backlinks
Credible backlinks are the core of off-site SEO. If you want to rank high, you need to generate more high-
quality, relevant backlinks to your domain. If a site with a higher domain authority links back to you, it 
will boost your ranking. It will also bring referral traffic your way. It will enable Google to see your site as 
a reliable and valuable source of data. You can build backlinks by collaborating with businesses and 
influencers. 
 Robust Social Media Marketing
If you market insightful and helpful content via social media platforms, you will have an excellent chance 
of generating more clicks and shares. It will increase your overall visibility and improve your chances of 
getting more backlinks from high DA sites, such as Twitter, Instagram, etc. Moreover, since bots crawl 
social platforms for data, you can effectively boost your social profile’s ranking via value-added backlinks 
and content.
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 Generate High-Quality Guest Content
Guest blogging on third-party websites with a high DA is inarguably one of the best off-page SEO 
techniques. You need to generate credible, unique, and invaluable content, such as infographics or 
“how-to” videos on websites with a target audience similar to yours. This will enable you to add credible 
backlinks to your website and help you drive targeted traffic and leads to your site. It will also boost your 
brand awareness among your targeted audience.  
 Post on Credible Online Forums
Posting on an online discussion board, such as Reddit and Quora, will provide your brand with multiple 
benefits, including:
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 Reaching out to new customers 
 A better understanding of your target market
 Gaining invaluable insights and suggestions from potential customers
 Opportunities to answer customers’ queries directly
However, forum posting demands a long-term, well-thought-out approach. You will have to identify 
forum threads on topics related to your industry and niche. It will enable you to share your expert 
opinion and add value to the conversation. It’s also a great opportunity to add a link to your business 
website, but add backlinks only when the conversation demands it.   
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 Invest in Local SEO 
Local SEO is a consistent and beneficial off-page SEO strategy. Highlighting your business in local listings 
will increase your local SERP ranking, boost your reputation, and generate more revenue. Local listing 
directories include Google My Business, Foursquare, and Yelp. 
When you list your business in these directories, it enables you to generate localized traffic. It increases 
your chances of showing up in location-based search results with phrases such as “nearby,” “local,” or 
“near me.” When submitting a local listing, ensure that you offer identical information across all listings. 
Even seemingly minute discrepancies, such as a misspelling, can hurt your listing rank. 
Implementing off-page SEO techniques is time-consuming. It also requires expertise and skilled 
resources that aren’t always available to a small business. Let Marketing Tiki guide you in your SEO 
efforts. We will help your business rank with SEO practices that match Google’s changing 
algorithms. To grow your business with Marketing Tiki, reach out to us today! 
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THANK YOU
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