What Is Mobile SEO and Why Does It Matter
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WHAT IS MOBILE SEO AND 
WHY DOES IT MATTER?
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Have you been wondering what is mobile SEO and 
how it can be used to boost your digital visibility? 
Well, you’ve come to the right place! Today, 
Americans spend almost 4 hours on their mobile d
evice every day
, interacting with the internet in various ways. 
Given the popularity and increasing use of mobile, 
it’s no surprise that marketers and businesses 
across the world are looking to reach out to 
consumers via their smartphones and tablets. To 
do this effectively, many enterprises actively rely 
on mobile SEO, which uses the users’ location, size 
of their mobile screen, and many other factors to 
optimize your website for them. But what is 
mobile SEO exactly, and how can it benefit you? 
Read on to find out!
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1. What Is Mobile SEO?
Mobile Search Engine Optimization or mobile SEO is essentially the process of 
enhancing the experience of your website visitors who access your site via mobile 
devices, such as tablets and smartphones. It entails optimizing your website to make It 
mobile-friendly and responsive. Companies focus on mobile SEO to attain more 
visibility in search engine result pages (SERPs) and to boost their website traffic and 
conversion rate. Now, let’s take a look at why it matters!
2. Why Is Mobile SEO Important?
So, why is mobile SEO important, you ask? Well, it allows you to reach your customers 
at the right time in the right place with the optimal experience that results in 
maximized and targeted coverage and conversions. Here are some reasons that explain 
the validity and critical need for mobile SEO:
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3. Mobile Searches Exceed Desktop Searches
Smartphones and tablets offer exceptional ease of use and portability, especially when 
compared to desktop devices. It’s why people have started relying more and more on 
their mobile devices to surf the internet and search for queries. According to the latest 
2020 statistics, 50.34% of searchers across the world use their phones, while 2.99% use 
tablets to search the internet. As more and more people feel inclined to use their 
phones, this number will increase, highlighting the importance of investing in mobile 
SEO.
4. Optimized Mobile User Experience Will Promote Your Sales
 The kind of experience you offer to your website visitors on mobile can make or break 
your brand image and act as a determining factor in boosting your sales. Research 
shows that if an individual has a negative mobile experience, they are 62% less likely to 
make a future purchase from your brand, regardless of how elegant or foolproof your 
marketing campaigns are. On the other hand, if a user has a positive mobile experience 
with your brand, they will feel more inclined to trust you.
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5. People Use Their Mobiles for Presale Queries
Many people feel more comfortable using their phones for e-commerce purchases and 
presale queries instead of using their bulky desktops. It means that if you have your 
website optimized for mobile, users will find it easier to navigate it and reach out to 
you with their presale queries. Hence, it will boost your chances of generating more 
sales and retaining old customers.
6. Mobile SEO Impacts Local Search and Voice Search
Many users across the world perform location-based searches with pertinent keywords 
like “nearby” or “near me” on their smartphones and tablets. To provide accurate 
results for these searches, Google shows more localized searches on mobile as 
compared to desktops. It’s why mobile SEO can help you reach out to your local target 
audience to boost your website traffic and conversion rate.
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Similarly, voice search is gaining steady popularity today, and businesses that have the 
foresight to optimize for voice search have and will continue to have a marked edge 
over those who don’t invest in mobile SEO. 
Given the fierce competition in many industries, it’s smart to focus on mobile SEO to 
make your mark in your niche. I hope this post has justly answered your question, 
“What is mobile SEO, and why does it matter?” Now that you are aware of the critical 
importance of mobile SEO, you need to focus on optimizing your website and content 
for mobile.
 Reach out to Marketing Tiki
 for tailored mobile and desktop SEO strategies that will help your business grow and m
ake new customers!
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THANK YOU
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