Pros and Cons of Long-Tail Keywords
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PROS AND CONS OF 
LONG-TAIL KEYWORDS
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Keywords are an integral part of SEO. They help 
Google bots deem your content as relevant and 
valuable. They also enable you to secure a high 
SERP ranking. If you want to run a successful 
content marketing campaign, you will need to 
conduct comprehensive keyword research on 
both short and long-tail keywords and their 
unique benefits and drawbacks. In this blog post, 
we will focus on the pros and cons of long-tail 
keywords and their integral role in enhancing your 
SEO ranking. So, read on to discover the answer to 
the question, “Why are long-tail keywords 
important for SEO?”
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PROS OF LONG-TAIL 
KEYWORDS
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1. They Can Help You Rank Higher Quickly
Google ranks webpages based on a few factors, such as quality, authority, and 
relevance. A major reason why high-competition keyword rankings are dominated by 
industry giants is that their webpages have a higher authority in terms of quality 
backlinks. For instance, many webpages link back to websites, such as Moz and 
Wikipedia, signaling to Google’s algorithm that these are trustworthy pages. However, 
if you have a newer website with fewer backlinks, your authority will not be high, even 
if your webpage content is of the highest quality. 
In such instances, targeting specific, low-competition, long-tail keywords will help you 
rank higher. When you target these relevant keywords, you will effectively create highly 
relevant content that will answer your target audience’s query better than your 
competitors. It will increase your chances of getting a higher ranking for these low-
competition keywords without the support of numerous backlinks, enhancing your 
authority.
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2. They Boost Your Conversion Rates
Often, long-tail keywords are highly specific search queries. It indicates that the person 
who types these queries is a highly qualified lead whom you can convert into a 
customer. After all, people who use long-tail keywords have a higher search intent and 
are more interested in getting answers to their queries than people who use generic 
search queries. 
These people are looking for a specific service, answer, product, etc. These are the type 
of people that you want to be targeting. It’s because if they find high-quality content 
that addresses their questions perfectly, they are highly likely to convert. Moreover, 
they are more likely to trust your brand for valuable information. 
Cons of Long-Tail Keywords Here is the singular con of long-tail keywords:
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3. They Have Low Search Volume
Long-tail keywords have a low search volume, which means that a lower number of 
people are searching for these keywords. Hence, there are lesser chances of people 
coming across your content. However, you can remedy this by making sure that you 
use targeted long-tail keywords with some high-ranking keywords that have a high 
monthly search volume. Find a keyword with at least 20 to 50 searches per month; this 
minimum research volume range will drastically vary based on your industry and 
services. So, do proper research and pair the right keywords with your long-tail ones 
for effective results.
 The benefits of long-tail keywords far outweigh the drawback. If you want to use long-
tail keywords in your content, make sure to use them wisely to target user intent and 
achieve your SEO goals effectively. 
If you need any help with your SEO efforts, get in touch with Marketing Tiki today!
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THANK YOU
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