Reasons Why SEO Is Harder for Small Businesses
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REASONS WHY SEO IS HARDER 
FOR SMALL BUSINESSES
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Search engine optimization for small businesses 
can be overwhelming and arduous. However, no 
one seems to focus on why that is the case. The 
truth is that a small business or start-up has 
limited resources and little to no recognition in 
the industry. It's partly why it’s difficult for them 
to focus on optimizing its content for a higher 
search engine result page (SERP) ranking. With 
that said, if a business simply digs deeper to figure 
out why it’s hard for them to develop an SEO 
strategy, they can truly turn the tables and find 
success in their SEO endeavors. Hence, read on to 
find out why SEO is harder for small businesses!
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1. Have Limited Budget and Time
The primary reason why companies shell out money for marketing is that it delivers 
ROI. However, at times, you don’t see any returns unless you raise your spending. The 
same is true for SEO. If you spend money on optimization, you can hire better 
resources, more employees, and top-tier consultants to boost your SEO. Since you have 
less capital than big businesses, you can’t hire more employees dedicated to your SEO 
efforts. This means that the limited number of employees you have will have to juggle 
multiple tasks, and they will always be on a time crunch. Moreover, since their 
attention will be divided, it will be that much harder to stick to a dedicated SEO 
strategy.
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2. Struggle with Link Building
Since credible brand websites with exceptional reputations get links without trying too 
hard, search engine optimization for small businesses becomes even harder. It’s 
because they have to work extremely hard to reach out to credible sources for 
backlinks. After all, websites prefer to link back to sites that are recognized as credible 
sources of information.
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3. Cannot Keep Pace with Google’s Changing Algorithms
Since you have limited resources, you will have difficulty keeping pace with the 
changing algorithm that Google uses to rank sites on its SERPs. A small business 
marketer is often preoccupied with keeping pace with its industry trends and cannot 
dedicate their time to the shifting SEO trends. Meanwhile, an SEO specialist has the 
time, resources, and insight to follow industry publications while keeping pace with the 
ever-evolving organic search landscape. They will know if and when Google releases a 
new algorithm that you can use to get ahead.
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4. Google Favors Brands
Google ranks well-known conglomerates higher in its search results as it has user 
behavior data that indicates people click more often on recognizable brand websites. 
Moreover, brands have been around for a long time, and they have the resources and 
budget for creating a comprehensive SEO strategy. Plus, they have a sea of credible 
content with high-ranking keywords. So, if you want to compete for a keyword that 
bigger brands are using, you will have to work doubly harder to create relevant, 
authentic, and helpful content. You need specific SEO tips for small businesses to rank 
on SERPs.
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So, is SEO still worth the trouble? Absolutely! The best way to find success in the SEO 
department is to follow tried and tested SEO tips and look into both on-page and off-
page SEO techniques. After all, great SEO will help potential customers find your 
website via organic search and increase your chances of converting leads into 
customers. If you want to build a foolproof SEO strategy, get in touch with Marketing 
Tiki today!
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THANK YOU
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