How Your Websites Structure Will Affect Your SEO
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HOW YOUR WEBSITE’S 
STRUCTURE WILL AFFECT YOUR 
SEO
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Are you wondering what the link is between your 
website structure and SEO? Well, simply put, the way 
a website is structured and its pages are organized 
have a direct impact on SEO visibility. It’s why you 
need to optimize your site’s structure for maximum 
organic search visibility, boosted traffics, and 
maximized conversions. To do that, you will need to 
explore beyond the conventional content optimization 
practices and explore how your website’s structure 
can impact your SEO efforts. You will need to create a 
cohesive structure that is easy for search engine bots 
to crawl and for users to navigate. So, let’s explore the 
relationship between your website structure and SEO 
and how can the former affect the latter!
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HOW DOES YOUR 
WEBSITE’S STRUCTURE 
AFFECT SEO?
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 Site Crawlability
Website crawlability is an essential factor defined by your website’s structure. It refers 
to a search engine’s ability to crawl through your website’s text content to ascertain 
what it’s all about. Webpages need to have internal links and CTAs (or some other way 
to ensure the visitor goes from one page to the other) to be considered crawlable. It 
will ensure that your website has no dead ends, and all your webpages create a bridge 
that takes search engine bots and visitors from one part of your website to another.
  URL Structure
 URLs act as the building blocks of an effective website hierarchy, as they direct users to 
their desired destinations. The best, SEO-friendly URL structures are simple, easy to 
read by bots and users, and contain target keywords or search queries. Effective 
website structures submit an XML sitemap to search engines for effective and seamless 
crawlability.
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 Internal Linking
The link between site structure and SEO is also established with high-quality internal 
links, as they allow users to hop from one informative page to another with ease. With 
internal linking, you can make all your pages accessible and only a click away, 
enhancing the user experience. Plus, unlinked pages are harder for search engines to 
crawl and website visitors to find. However, when using internal links, don’t just link 
back to your old content. Make it a habit to go over your old content and link to newer 
content to create a seamless loop of internal linking.
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 Mobile Optimization
If your website structure is optimized for mobile navigation and viewing, it will 
boost your mobile SEO. If your website isn’t already structured for mobile optimization, 
doing so will undoubtedly take time, resources, and money. However, don’t let that 
scare you because the end result will be well worth it. You will be able to create a 
memorable user experience for your tech-savvy audience.
  Navigation and User Experience
Your website needs to be well structured to boost your SEO and organic search traffic. 
After all, if a website is poorly built, visitors will avoid interacting with it and bounce 
back to the search engine instead of wasting their time trying to figure out how to 
navigate the webpage.
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It’s why you need to augment the user experience by making navigation as easy and 
accessible as possible. It will help you boost the time users spend on your website, 
increase your click-through rate, and decrease the bounce rate. Google will use the 
users’ interaction with your site to assign your ranking on its SERPs. So, make sure to 
use apt CTAs, offer invaluable content, make navigation easier, and create an intuitive 
user interface for better site structure and SEO.
 Review the First Page of Google
Before writing your content, thoroughly review the content that Google displays on its 
first page for your chosen keyword. Typically, you will find research-based articles, 
listicles, visuals, videos, news, and transactional content on the first page. Go through 
the content and try to gauge the type of headlines, keywords, and subtopics covered in 
it. Also, keep an eye on the length of the content pieces. You can use effective tools 
and algorithms to do that. By doing this research, you can create competitive content 
that offers your target audience everything they are looking for.
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 Loading Speed
Your website structure needs to support fast-loading pages to have a positive effect on 
SEO. It’s because slow-loading websites and page speeds or unresponsive pages result 
in a spiked bounce rate. Users don’t want to wait for more than a few seconds for a 
webpage to load, and when it takes longer, they typically bounce back the search 
engine and look for a more responsive, fast-loading website. It will result in lower 
traffic and conversions. It’s why you must choose the right site structure to enhance 
page-loading speed. If you are struggling with your site structure and SEO efforts, 
contact Marketing Tiki today! We offer exceptional web design and development and 
SEO services that will help you achieve your targets in no time!
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THANK YOU
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