the-importance-of-full-cycle-product-development-from-ideation-to-launch-
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Things Marketers can do 
Faster with  Generative AI.
Paras Pandya August 9, 2023
The Importance of Full-Cycle Project Management Office: Critic
al  to Successful Project Completi
Product  Development: From on.
Ideation to Launch.
Table of Contents
What is a Product Development Life Cycle?
1.What is a Product Developm… The product development life cycle describes how new ideas reach the market. From 
concept  through commercialization, it walks prospective builders through the product 
2. Why is Full-Cycle Product De…
development process  in a way that minimizes risk while increasing the likelihood of success. It 
3. Full-Cycle Product Develop… functions as a prelude to the  introduction phase of the product life cycle.
4. Frameworks for the Product… The primary components of the product development cycle are market research, 
1. T he IDEO Approach: strategic  planning, effective resource allocation, quality assurance and lastly iterative 
improvements.
2. New Product 
Developme… Why is Full-Cycle Product Development 
5. T he Booz, Allen, and Hamilto… Advantageous for  Businesses?
6. When Do You Need Full-Cycl… To answer this question, businesses nowadays must meet the needs of their current customers 
1. T he Onset of the on  time to maintain their satisfaction. Leaders in any industry need a firm grasp of the whole 
Project: product  development lifecycle if they are to ensure the timely delivery of solutions.
2. Minimum Viable Understanding the ins and outs of the system helps us estimate how long it will take to develop 
Product… a  product and understand the requirements in advance, which will help us to schedule releases 
3. T he Modernization Stage: so  that everything gets done on time. One of the more challenging skills for leaders to learn is  
7. Cuneiform’s Full-Cycle Prod… estimating project timelines effectively, given the many moving parts involved in creating a new  
product or improving an existing one. However, a major step in that direction would be taken 
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Full-Cycle Product Development Process:
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e l .  Ideation: It is the initial stage of any product development process. Ideation includes 
coming  up with new concepts. The purpose here is to provide a list of problems that must 
be  addressed.
2.Validation: Validation determines concepts that are worth pursuing and the concepts 
which  should be discarded. This step also determines whether there is a market for the 
potential  items mentioned on your list, conduct online surveys, interviews, focus groups. 
Based on  such prior findings, reduce your focus to a few promising concepts.
3.Prototyping: Once an idea for a product has been decided, now it’s time to make a 
sample.  Firstly, you have to figure out the most important features and tasks. These are the 
basic  factors for your product when it comes to sales, and they should be based on the 
comments  you got during the validation phase.
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4. Marketing: The next step aher completing product prototyping, then start planning for 
your
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value  proposition for your product. Use these findings to develop a branding strategy and 
begin  creating marketing materials.
5.Development: Begin developing your MVP when your marketing initiatives come 
together.  Remember that the solution does not have to be fully functional from the start. 
The goal is to  introduce yourself to the market as soon as possible so that we can know 
about our actual  customers. At the end, the finished prototype should contain enough 
details about your  technical team to finally begin producing the device.
6.Launch:It’s the last step for the product, make sure everything is in the correct place and  
functioning smoothly. However, this step focuses on finalizing integrations, setting up 
billing,  and implementing user tracking and analytics. Launch day should be invigorating, 
but it’s only  the beginning.
Frameworks for the Product Development 
Process:
There are many different frameworks that your company can use to build new goods quickly 
and  effectively. There are mainly three different types of product development frameworks 
they are  New Product Development (NPD) process, IDEO process, and Booz, Allen, and 
Hamilton (BAH)  model.
The IDEO Approach:
IDEO is known as the world’s most innovative and an award-winning design framework, adopted 
by  many consulting businesses. Its approach is customer-centric, and it believes that monitoring 
user’s  behaviour is important, because it is key to know customer’s specific requirements.
The process is divided into the following steps:
Observe: Keep an eye on the market, on its demands, problems, and on the technological 
limits.  Ideate: This step includes capture, synthesize, and filter client’s feedback and insights.
Visualize: Visualize the new product being used by 
customers.  Prototype: Create a rapid prototype of a 
product notion.
Collect Feedback: Gather feedback from your intended 
audience.
Implement: Based on the insights and feedback gained from the clients, refine and 
implement  modifications in your product.
New Product Development (NPD) Process:
This is how most businesses that make physical products, usually in retail and online, do it. The  
process is not standard, and it depends on the organization’s structure, the industry, and how 
old  the business is.
Steps for NPD Process are as Follows:
l .  Ideation of the Product: It’s the foremost step of the product development process. 
This  step includes creating concepts for building a new product. Ideation is done with 
the whole  development team and at the same time brainstorming potential ideas.
2.Research on Product: When you have a final idea, now you must validate it according 
to  your target audience needs. Connect with potential consumers and gather information 
about  your target audience via surveys, support tickets, large-scale trends, and reports.
3.Planning for the Product: Before you move on product prototyping, it is critical that 
you  plan the product for the long term. However, in this step start thinking about the 
product  design, contacting the manufacturers and suppliers, add price, etc.
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4. Prototyping of the Product: It is the process of creating a fully functional 
prototype that
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5. Sourcing of the Product: In this step identify and secure your key strategic 
partners,  vendors, and suppliers you need to manufacture your product.
6. Costing of the Product: Once your product is in production, you may anticipate 
future  costs and improve procedures and materials to lower them.
The Booz, Allen, and Hamilton (BAH) Model:
The BAH model is one of the first models that businesses used to come up with new products, 
and  companies still use it today. But most of the other models have been built on top of what 
BAH did.
The model is broken down into seven steps:
l .  Strategy for a New Product: Define and understand how the product fits in with the 
overall  goals of the company.
2.Idea Generation: Think of unique ways to develop the product.
3.Screening and Judging: The goal of this step is to select the best ideas and then 
judge  them.
4.Business Analysis: Get a number-based assessment of the idea. For instance, Return 
on  Investment (ROI), costs, and other forecasts.
5.Development: The thought is turned into a product that can be used.
6.Testing: This is when the product is put through tests in a business setting to see if it 
will  work.
7.Commercialization: It is when the product goes on sale to the public.
When Do You Need Full-Cycle Product 
Development?
Three points in a product’s life cycle when your clients approached you:
The Onset of the Project  
Minimum Viable Product 
(MVP)  Modernization Stage
The Onset of the 
Project:
The following ideation is an excellent starting point for delving into full-cycle product 
development.  At this stage, you should have a finalized Project Scope, which is a document that 
reflects your  product concept, technical requirements, features, and success metrics. When you 
contact a  vendor of custom sohware product development services, they will have a better 
knowledge of
your expectations, which is critical to the success of your collaboration.
The budget is another critical part of product development. A budget is a cost estimate that
incorporates both direct and indirect costs associated with full-cycle product development, such 
as  administrative, labor, and vendor expenditures.
Minimum Viable Product (MVP):
With a validated MVP, you can be sure that your idea isn’t built on quicksand. This makes it 
worth  your while to spend on full-cycle product development. Many product development 
companies  have ways to make sure that your early version grows into a full-fledged product 
that does well. In  an ideal situation, the company should lay the groundwork for future product 
growth. So, a good  reason to start full-cycle product development is to have a good 
MVP.
The Modernization Stage:
As technology progresses rapidly, it’s possible that your older programs won’t be able to keep 
up  with what’s required now. Security holes, high maintenance costs, a lack of scalability, poor 
user  experience (UX), and other problems may result from utilizing such sohware.
Product development service companies who focus on sohware upgrades can migrate 
your  product to the cloud with minimal downtime.
Teams working on code refactoring will make the necessary and continue to function normally.  
Product development vendors ohen encounter the situation where they must add new features to 
 proprietary sohware without disrupting the status of the product.
Finally, if you need to completely redesign your product, the experts at Cuneiform Consulting can  
help you design and implement brand-new features and update the underlying architecture to make 
 it compatible with today’s technologies.
Cuneiform’s Full-Cycle Product Development 
Services:
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Digital Prototyping: A prototype is a digital simulation or demo of a product or service 
that lets  you test assumptions and explore a product before it’s built. Prototyping is an 
important element  of digital transformation for any firm because it lets you quickly learn 
more about your users,  test assumptions, and get the information you need for building 
strong business cases for digital  projects.
MVP Development: In the context of testing business ideas, the MVP is seen as an 
experiment.  It lets entrepreneurs test their theories to see if a business idea would work and 
make money. The  goal of MVP is to start with a small use case, test it, and then decide if you 
need to change course  and go in a different way or if you should keep working on the idea 
and turn it into a product
solution.
Product Market-Fit: Product Market-Fit is the term used for describing a product or 
service  that meets the unmet needs of the target market in a way that keeps the market 
growing and  makes money. The importance of this service is when you want your business to 
grow and your  product to work well on a large scale.
Product Scaling: Product scaling is all about ensuring that the product is strong 
enough to  stand out in the market. Thus, the final goal is to make a product that works 
effectively, is safe,  and can be used by a wider audience.
In conclusion, developing new products requires constant attention, investigation, and
improvement. There are always new models, tools, and strategies to test out, and you need to 
learn  what works best for you.
Remember, that preferences and requirements shih over time. Users’ knowledge about 
technology  far exceeds that of their forebears. These days, they worry about their personal 
space, their
morality, and their security. As a result,
Cuneiform Consulting Pvt. Ltd. keeps all these factors in mind and aims to deliver excellent 
services  to produce successful outcomes and finally to stand out in accordance with the 
client’s
expectations.
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