The UX audits Guide in 2024 Unlocking Your Website's Potential
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How to Build a Robust
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Paras Pandya April 9, 2024
The 2024 Guide to UX Audits: The Ethical Conundrum of Scaling 
up Generative AI.
Unlocking Your Website’s Potential
Table of Contents In this article we will teach you how to perform UX audits for a website/mobile apps. As we all 
know, search engines, social media, and other promotional activities are all heavily used to 
generate visitors to your website. There are numerous customers who use UX audit to check 
1.What is a UX Audit?
services or test features. Conducting a UX audit helps to measure user satisfaction, user 
2. How to Prepare for a UX Audit? personas, usability, accessibility, interface design, information architecture, and user flow etc. 
3. Steps to Conduct the UX Audit: Finally, every user is concerned with increasing traffic to their website.
4. Tips to Perform a Successful … However, neither their prominence nor their number appear to be generating visitors to your 
website. Users begin to leave your website or stop using it. Spending a lot of money on 
5. UX Audit: 4 Key Takeaways:
advertising does not result in more sales or engagement. As a result, your website’s poor 
6. When Should You Do a Websi… user experience and user journey could be a significant cause to such issues.
1. UX Audit Services include: For solving out such issues consumers take the help of an expert UX Auditor, who can help 
2. UX Audit Tools: them by enhancing the user experience, help to increase conversations, revenue and also help 
in decreasing churn, the bounce rate, uninstalls and negative metrics. Therefore, performing a 
3. Conclusion:
UX audit can greatly benefit a website’s performance. In the following section, we will learn you 
How to conduct a UX audit for a website, how to perform a UX audit on a mobile app and 
Best practices for UX audits in 2024.
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Updates What is a UX Audit?
Email A User Experience Audit (UX Audit) is a method for identifying problematic areas of a digital 
product, exposing which aspects of a website or mobile application are causing user frustration 
Subscrib and inhibiting conversions. Like financial audits, website usability audit employs empirical 
e methods to expand an existing situation and offers heuristics-based recommendations for 
enhancements, in this case, user-centric enhancements. An audit should ultimately reveal how to 
increase conversions by making it simpler for users to accomplish their goals on your website 
or application.
Through research and analysis, the UX audit or app usability audit process seeks to identify 
usability issues and analytics review. An indispensable tool for businesses is audit. According to 
studies, a website or product can profit from an effective audit in several ways since the audit 
offers follow-up actions that are based on facts rather than assumptions.
Critical Inquiries like these are Assisted by a Website or Product UX Audit 
Assessment.
What obstacles do users face during their customer 
journeys? How do these frictions affect, and how 
customers act?
At what point do visitors depart a website?
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Numerous techniques and strategies can be used while reviewing a product. Therefore, 
depending
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Practically speaking, the audit may comprise usability testing, desk research, user 
interviews, heuristic evaluation, and stakeholder interviews, among other things, 
dTehpee nUdiXng A ound tihte C goonaslsi.sts of the Main Stages:
Best practices for UX audits in 2024 consist, Metrics, organizing the data, reviewing the 
trends, reporting of findings & creation of evidence that is supported by 
recommendations.
Metrics is termed to be the most difficult part to perform a UX Audit and the first step of 
the audit. Additionally, if the goals are properly defined the audit process will be easy for 
you to know the kind of information you need.
Organizing the Data is the step when you have all the data and it’s the time to 
organize it properly and start analysing the same.
Reviewing the Trends will help you to turn your data into meaningful metrics. This will also 
make your website or product to be meaningful and provide better information to the 
customers.
Reporting of Findings generally develops hypotheses about the user experience. User 
experience is important to compare the insights against the following keystones, relevancy, 
value proposition, usability, and action.
Creation of Evidence for the data-driven recommendations for the UX audit 
improvements. Thus, these recommendations are basic of UX best practices.
How to Prepare for a UX Audit?
To Prepare for a UX Audit, you will Need:
User Personas: Identifying your customers before you perform the UX audit will help to 
determine and match your target users. The audit reveals the changes in the user 
demographics.
Clearly Defined Business Goals: Any company’s goals are an important factor, and the 
auditors should know this, especially for the UX audit. Thus, the audit observes that the 
impact of the company is negative or positive.
Product Data and Analytics: Product data is crucial to understanding how the users 
navigate a website or a digital product. A professional auditor should know how to analyze 
user data for UX audits. However, the auditors need to gather relevant websites or product 
analytics.
Audit Constraints, Deliverables, and Deadline & Stakeholders: The auditors must 
also keep the budget, deliverables, deadline, and stakeholders in mind for reporting. Thus, 
this information is crucial, because it will determine how the UX auditors conduct the review 
to meet the client’s expectations.
Steps to Conduct the UX Audit:
Step 1: Recognize Company Goals
Finding out the company’s viewpoint on the product under UX audit is the first step. This stage 
will
provide pertinent information about the website or item that is being audited. Understanding 
which audit component will aid in the company’s future growth is therefore also helpful.
Step 2: Count the Number of Platforms and User Journeys.
The second phase will assist the business in separating potential user-value-driven pathways 
that may be the best to prioritize. Prioritization is therefore crucial if you want more people to 
visit your
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website.
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Performing data analysis or an analytics review using Google Analytics is a critical step. 
pTrhoivsides you with useful quantitative insights into the additional interactions and behaviours that 
will occur. However, for greater analytics, use technologies like Hotjar, Kissmetrics, and 
CrazyEgg.
Additionally, this will result in decreased bounce rates, average page views, and unique visitors.
Step 4: Carry out a Heuristic Usability Assessment
Heuristic evaluation is a method for locating design problems; when carrying out this stage, 
imagine that you are the end user and try to comprehend their viewpoint. In this case, the 
heuristic evaluation checklist for UX audits is very essential.
Step 5: Conduct an Accessibility Assessment
For users, accessible options are typically preferable because they are frequently quicker, simpler 
to use, and rank higher in search engine results. There are several other technologies that can 
be beneficial for accessibility, like Figma & Google Lighthouse. Accessibility also refers to how a 
website interacts with users or how people interact with digital content.
Step 6: Compile Findings and Suggest Modifications.
The last step is to simply summarize all conclusions and suggestions for future changes, simply 
let’s say information architecture. Once it is turned over to the client, the key goal of the results 
is that it should be able to function as a standalone document. Additionally, it’s crucial to keep 
in mind that when presenting the results, you should always be truthful and avoid being unduly 
critical.
Therefore, try to concentrate on the suggestions for improved modification and improvement.
Tips to Perform a Successful UX Audit
A professional UX auditor should know how to create a UX audit report. They are listed in 
detail below
Record Everything: Keep a record and provide links to every flagged issue. These will 
ensure you don’t forget anything and provide actionable feedback.
Stay Organized: Depending on the scale of the product, you’re likely to collect a lot of 
data, metrics, etc. Thus, always keep your data organized & analyze the analytics data.
Actionable Recommendations: Provide stakeholders with actions they can take to fix the 
issues that you have identified after usability testing. The actions must align with real insights 
rather than assumptions.
Be Exact: While reporting informs the stakeholders of the specific problem, where to find it, 
and how to fix it.
UX Audit: 4 Key Takeaways:
A user experience audit (UX audit) is an in-depth analysis of conducting a UX audit for a 
website
or mobile app’s UX to find areas for enhancement.
Better functionality, satisfied customers, and a higher return on investment are a few of 
the advantages.
If your company is receiving many complaints from customers about the product’s usability, if 
training new employees is time-consuming, or if you plan to make significant modifications to 
the product, a UX audit may be in order.
The process concludes with a UX audit. A report detailing your findings is provided to 
aid in moving on with the implementation process.
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When Should You Do a Website UX Audit?
At different points in a site’s life cycle, a UX survey can be helpful. Here we list when to 
conduct a UX audit and the benefits of conducting a UX audit.
Development Stage: A UX design check can find usability problems before a website even 
goes live, when it is still in the development stage.
Website Launch or Redesign: A usability check can help you make sure that your 
website is running at its best after it has been released or after it has been 
redesigned.
Putting in Place New Features: In the same way, if you want to give your audience new 
features, user testing can help you make sure they work before they go live.
Website Not Working Well: When your website isn’t working as well as you’d like, it’s a 
good idea to do a UX check to find the most important places to improve. The sooner it’s 
done, the sooner your site can start working well.
Regular Check-up: As part of your website’s regular maintenance and optimization, it’s a 
good idea to plan UX audits every so often.
UX Audit Services include:
Usability Testing: It generates qualitative feedback and identifies usability insights and pain 
points. This is achieved through in-person meetings, online assessments, and specialized 
software designed to record interactions.
Ecommerce UX Audit: The objective of an eCommerce UX audit service is to identify any 
design flaws that may hinder the user’s purchasing experience and, consequently, sales and 
conversions. This type of audit examines user experience, user interface, conversion rate 
optimization, responsiveness, and accessibility.
Web App UX Audit: This service evaluates the usability, loading times, design consistency, 
and overall user experience of a web application. In addition, we evaluate the web 
application’s accessibility to ensure conformance with applicable accessibility rules and 
standards.
Mobile App UX Audit: This service is comparable to eCommerce and Web application UX 
auditing services. Its purpose is to comprehensively evaluate the user experience (UX) of a 
mobile application. The auditing procedure includes an evaluation of navigation, user flow, 
usability, and error management, among other factors.
UX Audit Tools:
l .  Mixpanel: It makes reliable analysis available to everyone. You can instantly explore 
visualizations and query your data in interactive reports with only a few clicks. As a result, 
it is simple to respond to numerous questions regarding how your product is used, who 
uses it, and a variety of other subjects.
2.Analytics: Google Analytics assists you to learn about user activity in a deep analytics 
review. Analytics has a feature called behaviour where you can view the behaviour 
flow and identifythe parts of the website that are losing users. Additionally, you will also 
learn about statistics like bounce rate, user demographics, unique visitors, etc., 
which can give you useful UX knowledge.
3.UserZoom: This tool was created to aid in the optimization of website design, Website 
usability audit testing, and customer feedback. It offers sophisticated features including 
survey creation, test moderating, A/B testing facilitation, and more.
4.HotJar: HotJar aids in assessing a website’s user experience. This effective and user-
friendly tool is used to find potential usability problems on a website that need to be 
repaired. It
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enables users to assess user engagement and happiness, gets visitor feedback on their
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do addition, it offers an extensive report that includes heatmaps for visualizing user 
interactions with the website, session recordings for seeing users’ real-time interactions, 
afonrd g sauinrvinegy ad amtaore in-depth understanding of visitors. With this knowledge, UX specialists 
may decide how to enhance the overall user interface (UI) design of their website 
and offer a memorable user experience.
5. Loop 11: It gives users the ability to track and manage their projects in an orderly, visual 
manner. Users can add details and notes to tasks, establish deadlines, assign tasks to 
team members, track dependencies, and create task lists, among other things. 11 Loop 
makes managing complicated projects easier by combining project management tools like 
Gantt charts, Kanban boards, project calendar views, and task management portals into 
one all- encompassing solution. It is a useful tool for teams trying to stay on track with 
their objectives because it offers precise analytics and insight into performance 
measures.
Conclusion:
Performing a thorough UX audit for your website may appear daunting at first. But with the correct 
instruments and framework, you may finish it quickly and learn useful information that will grow 
your company.
As you gain experience with the usability audit process, the big picture will start to become clear. 
When you’re ready to get started, it’s essential to divide this massive undertaking into 
manageable chunks and assign deadlines to each.
The steps involved in performing a UX audit on a website are outlined in this article. We provide a 
step-by-step guide, including a detailed checklist and an easy-to-use form for documenting 
your results and suggestions.
The results of a good user experience audit will be specific suggestions for how to enhance 
your site. Implementing the recommendations in an audit report moves your company in the 
direction of its objectives.
If your website is losing people’s attention and getting less traffic, then you should do a 
successful UX Audit. The audit aims to improve your website’s usefulness and conversations, 
which will lead to more people visiting your site. Cuneiform is about UX Audit, which is a way 
to improve the trustworthiness of your websites.
The UX audit team at Cuneiform investigates why the website isn’t getting as much traffic and 
does the audit. At the same time, they raise conversations and traffic on the website. The audit 
will help your website rank higher and bring in more profit.
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