Data Monetization Strategy 2021
                     Data 
Monetization 
Strategy 2021
The quality of your datasets is important 
for a company looking to drive additional 
revenue streams.
Data Monetization Strategy
Your company can monetize data directly (ie. sell data 
through a financial transaction) or indirectly (through 
the increased value of the assets). Bringing top value 
to your data by successful data monetization strategy 
can lead to new relationships with other industry 
partners, help increase your revenue, and create other 
relevant information insights.
Examples of Indirect Data Monetization:
- Improving new prospects and new markets 
- Enhancing customer service and customer loyalty 
- Boosting supply chain productivity and marketing 
programs 
- Improving safety, and 
- Lowering expenses like theft, waste, and fraud.
Think e-Commerce When it Comes to Selling Data
If potential customers can’t find your data, it’s likely 
your business will have a hard time selling your data 
products. Your go-to-market strategy should be more 
comparable to an e-commerce business than a 
traditional, high-touch B2B sales approach. Use 
technology to sell your data.
‘Product Pages’ Should Appear At The Top
Data ‘product pages’ appear at the top of customers’ 
search results, from a combination of maximizing 
keywords and SEO tactics. This results in potential 
customers finding data products that are most relevant 
to their needs.
For more such updates, check Out recent Martech Cube 
Slides.