Martech Interview with Will Hanschell on Video Ads
                     Martech Interview with 
Will Hanschell on Video 
Ads
CEO & Co-Founder of Pencil, Will Hanschell 
underlines the importance of Video Ads in an 
interview with Martech on video ads.
CEO & Co-Founder of Pencil, Will Hanschell
CEO & Co-Founder of Pencil, Will Hanschell underlines the 
importance of Video Ads in an 
interview with Martech on video ads focusing on their 
performance. He emphasizes the need for optimization 
considering algorithms in ads.
Technology Provider
Pencil is a provider of technology that simply helps 
agencies and individual advertisers to crank out ads, 
hopefully freeing up these creative folks to work on the big 
picture and new strategic directions while A.I. takes care of 
the rest, often time consuming and tedious tasks.
Video Advertising
Pencil’s new Generate service for eCommerce start-ups, 
small online retailers and direct-to-consumer brands (DTC) 
is designed to help small businesses struggling to compete 
in an increasingly online world dominated by larger brands’ 
slick video ads and optimized ad spend – and comes with a 
free 7-day trial.
About Will Hanschell -
Will Hanschell is the co-founder and CEO of Pencil. He was a Systems 
Engineer with 8 years in creative services, most recently as Asia Head 
of Consulting at Iris, one of the world’s most creative agencies. He holds 
a Master’s in Engineering (Information & Systems) from the University 
of Cambridge.
About Pencil -
Pencil is simple software backed by both algorithms and 
expert humans. You have instant access to results, 
insights, creative and support at all times.
For more such updates, check Out recent Martech Cube 
Slides.