Top 5 Customer Intelligence Trends 2022
                     Top 5 Customer 
Intelligence Trends 
2022
Customer intelligence fosters the development of a long-term 
CX strategy that incorporates data and automation
Customer intelligence
Customer intelligence fosters the development of a long-
term CX strategy that incorporates data and automation to 
deliver highly relevant and seamless experiences. Natural 
Language Processing (NLP), and other analytics and data 
management tools.
Customer Intelligence Trends
So, here we are with the top five CI trends 2022 you must 
know of-.Customer intelligence Trends 2022, also known as 
the voice of the customer or customer analytics, is a 
discipline under Customer Relationship Management (CRM) 
encompassing technologies like feedback management & 
social media monitoring
Improving Customer Experience
By improving customer experiences, companies devise a 
way for customer retention and loyalty. With technological 
advancements, multiple platforms enhance a customer’s 
journey. So let’s delve into the top five Customer 
Intelligence trends that can make your 2022 absolute 
success-
Automating Customer Service
Businesses are relying on automated customer service. 
Companies using technology, such as automation, to 
improve their customer experience can save up to 40% on 
service costs, according to McKinsey.
Transition to Omni-channel customer engagement
Marketing departments have shifted to a more customer-
centric approach for customer engagement. The structure 
has evolved from a purely brand, product, or channel focus 
to a pivotal role as a devoted steward of the customer 
relationship.
To wind up..
Brands use customer intelligence to comprehend the market 
dynamics and take proactive measures. No organization 
wants to make decisions in the dark. So, customer intelligence 
solutions will help in understanding what people want.
For more such updates, check Out recent Martech Cube 
Slides.