SOCIAL MEDIA MARKETING
                     SOCIAL MEDIA 
 MARKETING
N I D M - B A N G A L O R E
What is S M M ?
Social Media Marketing (SMM) is the process of creating content 
from  social media platforms to promote your products and / or 
services, build  community with your target audience, and drive 
traffic to your business
With new features and platforms emerging everyday, social 
media  marketing is constantly evolving
Few Social Media 
Platforms
Twitter Instagram Facebook LinkedIn
Pinteres Snapchat TikTok YouTube
t
Social Media Marketing 
Average USS atdaultt spiesntdsi 2c.25s hours on Facebook users click on 12 Facebook 
social  media everyday Ads  on average every month
Over 70% of people who have a positive  81% of people use Instagram to 
experience with a business on a social research  products & services
media  will recommend that business to 
their networks
4 out of 5 people on LinkedIn drive business decisions
Nearly 80% of Twitter users feel more positive 
about a  business when they get a response to 
their tweet
46% of TikTok users engage in the app without any 
other  distractions
Core Pillars Of S M M
Strategy Planning  & Analytics
Strategy helps to achieve your KPnuowb yloisurh Success of social media campaigns 
business  goals by enabling you to audience  depends on analytics for tracking 
Create valuable content, Drive  Focus on and  collecting data.
engagement & Increase quality
conversions Consider your brand - keeping in line with Without it it is difficult to
your  brand values is crucial Understand user behavior, Refine 
your  strategy & Analyze your 
competitors
Advertising Lis tening  & 
Engagement
It helps to enhance your brand Engage with your audience and social  
recognition,  build loyalty and increase listening isn't just about customer 
conversion rates experience
Types of advertising  It a llows you to
Pick up on new trends, Identify new streams 
Organic, Paid & 
of  income, Gain industry insights & Find  
Earned
influences in your niche
Benefits of S M M
Increase Brand Generate Leads &  Foster Relationships Learn from  
 Awareness Boost with  your Com petitors
Conversions Customers
SMM directs traffic  Promoting & sharing By connecting and Social Media helps to  
straight to your site. your  products on social engaging  with your social keep tab on your  
You  can do this by media  is a  simple way media  followers, you will be competitors - know 
including  direct links to  improve lead able to  build long lasting about  their social 
to your  website in generation,  boost relationships  between them media tactics,  the 
your profile,  bio and conversions and  and your  business. products they are  
posts increase sales. promoting, campaigns  
Few ways to do so are  You can do this by they implement and 
creating contests, interacting  with them on their  level of interaction 
Include  links to your your posts,  responding to with  followers
website and  offers, Host their questions  and 
live videos &  comments and provide  
Implement social media help they may need
 marketing campaign
Get In Touch With 
Us
+91 9611361147
[email protected]
www.nidmindia.com
152, 13th Main, 1st Cross, BTM 
Layout  Near Udupi Garden 
Signal  Bangalore -  560068