Digital marketing course article ppt
                     Digital marketing course
School of internet marketing pcmc pune
Digital marketing
Digital marketing 
is product or services using digital technology 
mainly on the internet but also including 
mobile phones display advertising and any 
other digital media.
Search engine optimization 
What are search engine and Basic 
How search engine work
White hat SEO
Black hat SEO
What is a website 
How to register website
Hosting of site
What is SSL
What is URL sub domain and domain
What is keyword 
Type of keyword 
Introduction keyword planner tool 
Keyword research and analysis
What is keyword density
Google sandbox effect
What is SERP
 On page Optimization
HTML Basics
Meta tag optimization
Title Tag, Description Tag
Indexing status and crawling status
Keyword proximity
What is keyword mapping
Image optimization
Creating/uploading XML&HTML sitemap
Content optimization
Head tagging
What is PA/ DA
404 error redirect
301/302 redirection
Canonical links
URL structure and renaming 
Anchor text
Pre/post-website analysis
Some SEO tools& plug-ins ,competitive analysis
Creating/uploading Google search console code
Google search console in depth
Introduction to word press
Word press basics blogging website 
Off page optimization
Introduction to off page
Type of link
Inbound link and out bound link
Internal link /external link
No follow link /do follow link/reciprocal 
link
Search engine submission
Directory submission
Social bookmarking releases submission
Article &press releases submission
PPT &PDF submission
Q/A& forum link building
Comment blog posting
Image submission  
Thank  You