The Key Question That Can Help You Find Your Purpose
                     What Matters Most to 
You and Why
A key question for MBA admission essays. Crafting a 
compelling response requires introspection, authenticity, and 
a clear articulation of personal and professional motivations.
Why Business Schools 
Ask
Master your MBA essay with our guide on 
What Matters Most to You and Why. Get expert insights, 
storytelling tips, and strategies to impress admissions.
Self-Awareness Leadership
Demonstrate Show potential to guide 
understanding of your and inspire others.
values.
Commitment
Highlight dedication to making a difference.
How to Approach the Essay
Self-Reflection Personal Story Connect to Goals
Reflect on life experiences and Tell a compelling story. Link values to future 
values. aspirations.
Avoid Superficial Responses
1 Provide Depth 2 Be Genuine 3 Explain Significance
Share personal stories. Focus on what matters to Back up with experiences.
you.
Example: Overcoming Adversity
Resilience Create Opportunities MBA as Stepping Stone
Shaped worldview. For others facing struggles. For social change.
Example: Passion for 
Innovation
Technological Goal
Advancements
Leading a tech-driven 
Built a solution to address a company.
problem.
Ensure Your Essay
2 Includes Stories
1
Articulates Values
Connects to Goals
3
Final Thoughts
1 Self-Discovery
A journey of understanding.
2 Authenticity
Key to standing out.
3 Lasting Impression
Make a memorable impact.
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