DIGITAL MARKETING COURSE WITH CERTIFICATION 
                     ON PAGE OPTIMIZATION
IMPORTANT 
TIPS
www.nidmindia.com
URL OPTIMIZATION
Use descriptive, easy-to-read URLs 
that  include relevant keywords.
www.nidmindia.com
OPTIMIZE YOUR PAGE 
TITLE  and META 
DESCRIPTION
Your page title and meta description  
are the first things users see when they 
 search for your website. Make sure 
they  accurately describe the content 
on your  page and include your 
targeted  keywords.
www.nidmindia.com
USE HEADER TAGS
Header tags (H1, H2, H3, etc.) help  
search engines understand the  
structure of your content. Use them 
to  break up your content into 
sections  and include your keywords 
in the  headers
www.nidmindia.com
CONDUCT KEYWORD RESERACH
Before you start optimizing your  
website, research the keywords 
you  want to target. Choose 
keywords  that are relevant to 
your business  and have high 
search volumes.
www.nidmindia.com
OPTIMIZE YOUR IMAGES
Optimize your images by compressing  
them, giving them descriptive filenames,  
and including alt text. Alt text is 
important  for accessibility and helps 
search engines  understand the content 
of the image.
www.nidmindia.com
INTERNAL LINKS
Link to other relevant pages on your 
website  to help users navigate and to 
indicate the  importance and relevance of 
those pages to  search engines.
www.nidmindia.com
HIGH QUALITY CONTENT
High-quality content is essential 
 for on-page optimization. Make 
 sure your content is well-
written,  informative, and 
relevant to your  target 
audience
www.nidmindia.com
SCHEMA MAKUP
Schema markup is a  type of  
structured data that helps 
search  engines understand the 
content  on your page. It can 
improve your  search engine 
rankings and help  your content 
appear in rich  snippets
www.nidmindia.com
IMPROVE YOUR 
WEBSITE  
SPEED
Page speed is a  ranking factor in  
Google's algorithm. Make sure your  
website is optimized for speed by  
compressing images, using 
caching,  and minimizing HTTP 
requests
www.nidmindia.com
OPTIMIZE FOR MOBILE
More and more people  
are accessing the  
internet from their mobile 
 devices. Make sure your  
website is optimized for  
mobile devices by using 
a   responsive design and 
 minimizing the use of
pop-ups.
www.nidmindia.com
SITEMAP
sitemap is an essential SEO  
tool that helps search 
engines  understand and 
index a   website's content, 
which can  ultimately lead to 
improved  search engine 
visibility and  higher rankings 
in SERPs.
www.nidmindia.com
Canonical tags help prevent duplicate content issues 
USE CANONICAL 
by  indicating the preferred version of a  page
TAGS
Broken links can negatively impact your website's 
FIX BROKEN 
search  engine rankings.
LINKS
ROBOTS.TXT Robots.txt is a  file that website owners can use to give  
instructions to search engine crawlers or "robots" about  
which pages or sections of their website should or 
should  not be crawled or indexed by search engines.
If you have a  physical location, optimize your website 
LOCAL 
for  local search. Use local keywords, create local 
SEO business  listings, and encourage customer reviews
www.nidmindia.com
Thank
you.
+91 WWW.NIDMINDIA.COM
9611361147