SMM TRAINING INSTITUTE IN BANGALORE
                     SOCIAL MEDIA ADVERTISING  
TRENDS AND BEST PRACTICE
1.Social commerce will continue to expand
2.Influencer marketing continues to rise
3.Local targeting will grow
4.Social Media Crisis Management Becomes 
A Necessity
5.Gated Content Will Be Trending
6.Keep your audience at the forefront
7.Post at the right time
8.Go for engagement
9.Understand your audience’s social media 
preferences
10.Set goals and pursue them
1. Social commerce will 
continue to  
expand
Buying products directly from social 
media will  become the norm.
Social networks are evolving into retail 
platforms with  storefronts and shoppable posts.
2. Influencer marketing 
continues to  
rise
Influencer marketing isn't new, but it 
isn't going  away.
Social media is full of influencers 
promoting  brands
3. Local targeting will 
grow
Using location-based targeting helps 
companies attract  local consumers.
A common way to find locals is to use 
geotagging in social  media content to reach a 
target audience.
4.Social Media Crisis Management Becomes 
A Necessity
Social media is expected to be widely 
used for crisis  management in the days 
to come.
61% of respondents opine that 
brands should  acknowledge crises 
in their advertising and  
communications
5.Gated Content Will Be 
Trending
These days, users are drawn more towards 
content that  specifically interests them 
than the randomly suggested  social media 
posts.
Gated content is content that’s 
exclusively  available to 
subscribers and top fans.
6. Keep your audience at the 
forefront
Making yourself the hero of 
your brand  story.
Using your content to build 
emotional  connections.
5. Post at the 
right time
Finding the best time to publish is the 
low hanging  fruit of social media best 
practices
After doing the hard work of crafting 
your content  and getting it approved
7. Go for 
engagement
Focus on creating the most engaging 
types of in-feed  social content to build 
your presence.
66% of consumers cite short-form video 
as the most  engaging content type
8. Understand your audience’s social media  
preferences
Kn ow i n g  your customers is one of the most important 
 foundational steps for any marketi ng campaign
Social media gives us the power to cultivate a massive 
 collection of customer data that we can use to guide  
business decisions
9. Set goals and pursue them
Challenge yourself to measure the social media impact on 
 your business
This  will give you executive-level support to secure a 
 budget for resources like technology tools and team  
personnel
THANK YOU
www.nidmindia.com