3 Magical Food Ingredients for a New Product Development
                     3 Magical Food Ingredients 
for a New Product 
Development
● Taking a walk through any kitchen, certain ingredients will always 
find its way to stay. 
● The heartbeat of Indian Cuisines are considered to be Onion, Garlic 
& Ginger.
● But, just imagine buying these vegetables not sure about the 
Quality, Seasonal Prices and some well coated but rotten inside.
● The shifting and modern mindset of the consumers drive the 
Demand for Instant / Ready to Eat Food Products that are affordable.
● The Dehydrated Food Market thus ended this problem by innovating 
the concept of “Remove Moisture for Longer Shelf Life”.
● The people consider these concepts as burden-less companions for 
their hectic schedule.
3 in 1 Trilogy?
● Does anyone not like the Masala of Instant Noodles? 2 minutes 
solution for hunger is none other than the instant noodles.
● Can just one single masala packet spread the aroma to the entire 
area? But how? This is because of the 2:1:1 ratio ingredients. 
● Will you trust that these same ingredients that attract people 
through aroma are used in ketchup? So yes. 
● The trilogy is Dehydrated onion, garlic and ginger powder.
● These three when together produce a synergistic result rather than 
stood alone. 
Dehydrated Powders for Instant Foods:
● Everyone might have the craze for biryani just because of it’s 
flavour, aroma, taste and name. 
● The secret behind those is actually getting the onions, garlic and 
ginger done right.
● Not everyone likes to have a big garlic chunk while eating the dish.
● These dehydrated powder provides the same flavour without any 
chunks.
● Don’t worry about the cooking time or the ingredient getting burnt 
when you use these dehydrated powders.
● Making a biryani is an art that gives a ray of hope to the instant mix 
and readymade products.
● To be one cooking expert pro the mission will be getting these 
dehydrated powders done in proportion.
● Being the spinal cord of Indian cuisines, the masala powders take 
complete responsibilities of making one aromatic and yummy dish.
● We Indians usually need masalas to spice up life as well as food 
items.
● A day without masala is like eggs without yolks. Anything and 
everything needs masala in Indian Cuisines. 
● Thus, these masala powder extends its family in the names of 
garam masala, tandoori masala, meat masala, chaat masala, 
sambhar masala, biryani masala.
● They further entered the next generation of instant mix like chutney 
powder, variety rice mix powder, gravy mix, mutton & chicken 
masala powders.
● The mix will be made as per the locality of the products such as 
Chettinad style, traditional style or western style covering the entire 
global market.
Why these Seasonings?
● The primary reasons to use the dehydrated powder is for the look, 
texture and strong aromatic smell. 
● They have added advantages of losing storage space without 
compromising flavours and long shelf life period of 12 months.
● These seasoning mainly keeps the consumer from tears by not 
chopping off the ingredients.
● Another additional tablespoon of benefit is that there are no chunks 
so that they gels and mix well with the dishes.
Remove M to get P?
● Farm Grown Fresh Veggies are collected for processing and 
eliminating Moisture to get dehydrated or dried Powder.
● That’s what a dehydration process deals with. So, the process is not 
as easy as the definition because when you give ample the result 
will be few. 
● Let it be fresh or powdered only the texture changes but not the 
nutritional benefits.
● They remain rich in vitamins B & C, act as antioxidants, health 
supplements, treat cough, cold and flu, aids digestion.
● They are crispy, light weight, portable and contain moisture less 
than 5%.
Why “Ginger, Garlic, Onion Powder” a 
Magical Ingredients?
● The most common attracting factor for customers will be quality, 
aroma, flavour and texture.
● Each dehydrated powder has distinct flavours but the pungency and 
spicy flavour of dehydrated onion powder, garlic powder and ginger 
powder unites them together.
● They do have attractive colours that make them unique seasonings.
● They are available in the forms of flakes, minced, granules, chopped 
and powders.
● The dehydrated onion powder will be available in red, pink or white 
colours. Since garlic belongs to the onion family, the dehydrated 
garlic powder does have the same white colour.
The dehydrated ginger powder is usually brownish in colour.
Standalone Market Segmentation:
● Are the dehydrated powders used only for culinary purposes? Well, 
no! So, as per the market, the dehydrated onion powder is used by 
the Food Processing & HealthCare Sector (Food Chain, Households & 
Restaurants) for its medicinal values.
● The dehydrated garlic powder has rising demands in the FMCG 
Sector as well as Pharmaceutical Companies.
● The preferences for Dehydrated Garlic Powder in B2B is 
comparatively higher than B2C.
● Due to the presence of Natural Flavours, distinct Taste and 
AntiOxidant Properties dehydrated ginger powders are used in 
Nutraceutical Industry, Cooking, Baking & Confectionery, 
Aromatherapy, Beverages & Cosmetics. 
● It is also used as Health Supplements.
Source:
http://meviveinternational.com/entries/dehydrated-vegetables/3-magica
l-ingredients-for-a-product-development