Digital Marketing Promotions
                     Five Of The Best Digital Marketing Promotions
Digital marketing promotions are necessary if you want your small 
business to become a success. From attracting new customers to 
building your brand, maximizing the right digital marketing 
promotions can really take your business growth to new heights.
1. Offer Incentives With Targeted Landing 
Pages 
• With the likes of Google Adwords and Facebook
 Advertising, you can target specific audiences – 
through the right keywords – with exciting 
incentives. Your motivation can be anything – 
exclusive deals, bargains, notices – anything that 
will draw in new customers. To make the best of 
it, make sure that the advertisement takes the 
user to a targeted landing page made for that 
specific incentive, not just your homepage.
2. Get Involved In Local Events & Promote 
It 
• People love local businesses and will support them at 
every opportunity. So there is no excuse for not 
being part of local events. Whether it’s an exhibition, 
a seminar or a local market, getting involved will 
boost your profile amongst the local community. 
    How do you maximize that through digital 
marketing? You promote it through 
social media marketing. You can create invites, make 
advertising for it, offer prizes, and attract locals to 
visit your store by driving interest in the event. 
3. Create Live Videos & Branded Content
• Video has been a driving force in digital marketing since the 
beginning. It’s more engaging that the written word and helps 
make your website more interactive. In their 2020 report, Wyzowl 
found 85% of businesses use video as a marketing tool, with 89% 
saying that video gave them a good ROI.
    There are two ways to maximize your video creation – through live 
feeds and branded content. 
     Live feed is exactly as it sounds: live interaction with your 
business. Through Facebook, Google, or Twitter, you can stream 
directly from your location to your customers. You can let your 
audience be part of the conversation, encouraging them to ask 
questions and gather an insight into how you run your operations. 
4. Get Educational With Your Content
• Who doesn’t love to learn about something they love? As a business 
owner, you probably have a wealth of knowledge about your industry 
– just like we do in regards to digital marketing in Calgary. So why not 
share it with your customers? The more they know about it, the more 
engaged they will be with your business and industry. 
     Provide them with insightful, educational topics that will pique their 
interest. Whether you showcase it through blog posts, downloadable 
ebooks, podcasts or videos, if your content is interesting and 
engaging, they’ll come back for more, increasing your traffic and 
boosting your SEO. It will also help you become an established source 
of valuable and helpful information. That can only mean enhanced 
brand awareness and better relationships with your customers. 
5. Maximize Your Good Reputation With 
Referrals 
• Did you know that customers acquired through referrals 
have a 
37% higher retention rate? Did you also know that 81% of 
consumers are more likely to engage with brands that offe
r reward programs
? 
     So what do you do? You promote referrals. 
     Running referral advertisements will help spread the word 
about your business and open up your customer network. 
You’ll get current customers engaged with your business 
through reward programs (as they’ll come back for more) 
and then experience a burst of new customers, who have 
been referred from happy clients.