Connect to Potential Customers Using Inbound Marketing
                     Connect to Potential Customers Using Inbound 
 Marketing
About Us
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be beneficial for their career growth.
There are many blogs and articles that keep on discussing inbound marketing and  
persona research. So now moving ahead in a new direction in using “inbound marketing”  
and developing personas is compulsory. The next step is proceeding in increasing the  
journey of the buyer and then nurturing the leads.
The journey of Buyer:
While making any sort of purchasing decision, usually a person moves down through  
four phases. In the language of inbound marketing, these general stages are termed as  
the ‘buyer’s journey”. It is very important to reach out to the prospects at every single  
stage of this buyer’s journey for addressing specific concerns and questions. When it  
comes to the content portion then the user looks for new and interesting content at every  
step so as to hold a clear concept about every feature related to the topics they are  
connected to and looking for.
• Awareness Phase:
The initial phase is the “awareness” phase. In this particular phase, the commoner holds  
the symptoms of the issue or looks for any opportunity, and for that, they need to do  
better research for identifying the issue. Using the website and many other tools of  
marketing for addressing some of the basic problems can be beneficial. These can help  
them start new associations between you and someone who can help you get answers  
to all your questions.
• Consideration Stage:
The second step that the user takes is the consideration stage where the specific buyer  
researches the potential solutions to the respective problems. The ultimate goal is the  
conversion of those visitors to the website into leads by simply collecting the contact  
information. For getting the visitors to provide the email and other data needed for  
offering them valuable content like whitepapers, ebooks, or webinars. So, this particular  
step is a part of “nurturing” the leads till they end up with the completion of the buying  
process.
• Decision Stage:
When the user selected prospects are done on the problem’s solutions. This is when  
they will simply compare the vendors and then decide who will actually be their  
respective solution provider. Most of the websites decide only to speak to the person in  
this respective phase of the journey. If the website simply lies over the phone numbers  
or the contact form then you can simply calculate that approx. 80 percent of the prospect  
is lost. They are not only in the phase of decision-making.
• Delight Phase:
When the third phase ends, the prospects are clear in their vision of purchasing the  
products or services. So, the last phase is the state called the delight phase. This  
process may involve upselling to the current customers, making a repeat customer, or  
even turning the customer into the brand evangelist who will stand for your respective  
firm in front of colleagues and friends. If you need to improve the complete life value and  
connections to your customers then completely concentrate on the marketing and the  
application of the marketing tools.
So, being concentrated on every single phase will take you a bit closer to your success.  
A bit of mistake while applying the digital marketing tools will surely take a wrong turn
over the graph of your career.
MindCypress will help you with the training. Contact us today!
Resource: https://blog.mindcypress.com/p/connect-to-  
potential-customers-using-inbound-marketing