Uploaded on Jun 22, 2022
SEO is very important and its importance will be maintained as Google continues to bring changes regarding the process of evaluating the quality content so as to meet the needs of marketing strategy. With every update, SEO adapts and learns to maintain the website ranking well in the result pages of the search engine that is SERPS.
Digital Marketing Course 5 Best Tools for SEO for Driving B2B Growth
Digital Marketing Course 5 Best Tools for SEO for
Driving B2B Growth
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SEO is very important and its importance will be maintained as Google continues to
bring changes regarding the process of evaluating the quality content so as to meet the
needs of marketing strategy. With every update, SEO adapts and learns to maintain the
website ranking well in the result pages of the search engine that is SERPS.
When you get well ranking for your website in the search results and you start building
good marketing communications, it is much easy for the potential customers and even
providing them a good audience for your uploads and even opens a great opportunity
from the lead conversion into the customers. This is the case when your type of
business is decided that is either it is B2B or B2B2C and you are done with online
marketing analysis. Understanding the process in which the customer's search will give
you the pace to approach them at that particular time with the appropriate content so as
to drive out the conversions and finally the revenue. In short, knowing customers and
knowing the market, marketing analytics is handed over with a lot more responsibility.
The five best tools for SEO that we have got to analyze for the optimization of your site
and finally drive the business development are:
1. Screaming frog:
This spider tool for SEO highlights the main issues with your particular site that must be
known to you from an audit so as to optimize and improve the website. Having
redundancy between the tools of the SEO means fewer errors will be left out. There
exists a free version or can be said limited features and paid version with features that
are extended. For later review, you can save the spider crawl and even can export the
issue report individually in the CSV format.
2. Web Text Tool:
It is great for your on-page optimization grading. Insert the URL of the page and the
keyword and the tool will provide you the percentage grade and will let you exactly the
process that will help you in improving it. Try making changes in the tools themselves
and will even export a word doc with the HTML either for supporting your new optimized
content or even a PDF that highlights the actual look of your optimized page.
3. MOZ:
It provides you a tool that will help you with all the aspects of the strategies of SEO and
optimization. With the use of this tool you can conduct the research of the keywords
easily, keyword ranking gets easy, and even help you in completing the technical audits
for your site.
Keyword Explorer: get the volume of the data and keywords search.
Open Site Explorer: to see the quality links so, dig into the back-links or spam that is
hampering your rankings.
Pro Tip: To find the most relevant data, you can easily customize the keyword
suggestions. Google always likes when answers are provided to the questions asked
publicly.
4. Google Keyword Planner:
Always search for the related keywords with good search volume and for the AdWords
campaign you can even get the specialized data. This tool is free to use and is even
beneficial for the research data of the keywords.
5. SEO Power Suite
It is much similar to Moz and it allows you to take more effective steps to SEO. It helps
you with the different components of the strategy of SEO tools. It is easy to use as you
can extract details easily by using this tool. To have a complete look at your complete
data, connect this tool to the AdWord and Google Analytics accounts.
You are holding a high ranking on the basis of your SEO strategy by using these well-
equipped SEO tools. IN fact, using these tools you can easily confront and fix the errors
in the minimum possible time. You can improve your overall links related to the profile,
establish the domain authority, organic search optimization, and searching for perfect
keywords suitable for the website and even your search campaign that you have paid.
MindCypress will help you with the training. Contact us today!
Resource: https://blog.mindcypress.com/p/digital-marketing-
course-5-best-tools-for-seo-for-driving-b2b-growth
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