What is good in the Disney Strategy
                     What is good in the Disney Strategy?
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This strategy is one of the most profitable strategies in the game. There are 
two ways to  use the Disney strategy: 1) Selling Disney items and 2) Buying 
the items and reselling at  a higher price. Disney has a unique business 
model which they use to take advantage of  the power of brand. They 
purchase the rights to a popular franchise, e.g. Star Wars,  Marvel, Pixar and 
then they create the sequels, remakes or spinoffs. So essentially, their  
business model is based on buying the rights to popular stuff. But what is the 
business  model of Disney? What do they do? They essentially own a library 
of content. They sell  the library to various distribution channels. Their 
business model is 'distribution rights for  popular brands' and they are really 
good at it. The reason why we call Disney a Rent  collector instead of a 
producer is because they don't produce any content, they just  collect the 
rent of other people's content.
How Disney Uses Digital Marketing Strategy 
 Successfully?
Disney has a unique business model which they use to take advantage of the 
power of  brand. They purchase the rights to a popular franchise, e.g. Star 
Wars, Marvel, Pixar  and then they create the sequels, remakes or spinoffs. 
So essentially, their business  model is based on buying the rights to popular 
stuff. But what is the business model of  Disney? What do they do? They 
essentially own a library of content. They sell the library  to various 
distribution channels. Their business model is 'distribution rights for popular  
brands' and they are really good at it. The reason why we call Disney a Rent 
collector  instead of a producer is because they don't produce any content, 
they just collect the  rent of other people's content. A digital marketing 
certification course can better help you  understand the strategy of Disney, 
its business model and how they operate.
10 Examples of Great Disney Marketing Campaigns
1.  The "Cinderella 
Phenomenon"
2 "I want it 
. NOW!"
3 Disney All-Stars Marketing 
. Campaign
4 Star Wars: The Force Awakens content 
. seeding.
5 Dream Big Princess 
. campaign.
6 Beauty & the Beast & Spotify 
. hub.
7 'Healthily Ever 
. After'
8 Annie Leibovitz 
. ads.
9 The Jungle Book 
. reboot.
10. Disney in the West End pop 
up.
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