Creative and Innovative Thinking - MIT ID Innovation
                     What is Creative and 
Innovative Thinking 
and Why Is It 
Important?
MITID Innovation
The survival of any business calls for 
meeting the new and ever-changing 
demands of clients and customers. Thus 
there is a constant need for being 
inventive and different. As a business 
owner,  one needs to be constantly aware 
of the rising changes that exist in the 
business environment. Thus arises the 
need for having creative and innovative 
thinking.
Meaning of Creative and 
Innovative Thinking
Modernized thoughts and ideas require one 
to adapt to new tools and techniques of 
businesses. In order to do the same, one 
needs to utilize creative thinking and 
innovation. Creativity implies thinking in a 
new manner and offering something out of 
the box. The same is done uniquely through 
innovation.
New inventions and techniques require 
the use of resourceful imagination and 
highly trained personnel who can bring 
about a massive change in one’s 
business. The business could be 
traditional, but by applying modernized 
techniques, one can improve their existing 
line of products or services, thus creative 
innovation is crucial for a business to 
thrive today.
Importance of Creative and 
Innovative Thinking
The following points help us understand the 
importance of modernised thoughts and 
processes in any business:
Meeting the ever-changing demands of 
clients and customers due to various 
lifestyle changes
Through feedback and research, a 
business owner can cater to the new and 
existing needs of its clients and 
consumers, which calls for the use of an 
imaginative approach. By adopting up to 
date and advanced processes, one can 
offer better services to its clients and 
expect long term loyalty
Increasing profitability, profit 
maximisation
When you have the best of services to offer, 
one can expect maximum retention of 
customers. Also, innovative techniques of 
businesses can help one prevent 
unnecessary expenditure. The money which 
gets saved can be reutilized and rolled into 
your existing business to ensure long term 
profitability. Using innovative ways can help in 
reducing the expenses incurred for raw 
materials, in turn maximizing profits.
Offering better services to compete with 
business rivals
New and well-polished services would 
fascinate your buyer, thus giving the buyer 
more choices to go for what is unique in the 
market. Access to the same would ensure an 
increase in the number of buyers, thereby 
helping you increase your overall presence in 
the market.
Improving motivation among existing 
employees through innovative training 
sessions
The process of learning involves a change in 
one’s thoughts and behaviour. Training your 
existing employees with new and innovative 
techniques can lead to altered behaviour and 
increased motivation.  Learning experiences 
provided by employers to an employee would 
create room for better efficiency and more 
productivity, thus strengthening the human 
assets in one’s firm.
Reduced levels of stress amongst 
employees, increased morale and 
highly trained/qualified personnel
By adopting innovative and creative 
business techniques in one’s organization, 
one can ensure that their employees are 
able to feel less stressed. There would be 
less room for boredom, and one can have 
better, qualified personnel to perform 
tasks with high levels of productivity, thus 
increasing efficiency.
MIT ID Innovation-A Place for 
Learners and Self Driven 
Business Owner
We offer a one year courses in 
innovation technology and business to all 
those who are or wish to be in the 
business of innovation. MIT ID Innovation 
welcomes you if you want to convert your 
dream into reality and earn a spot at the 
top in today's fast-paced world. 
Our trained and qualified professional 
faculties make learning easy and practical 
through practical examples and up to date 
learning techniques. Individuals who are 
self driven and passionate to be good role 
models and great business leaders know 
where they need to be!!
Creative and Innovative thinking is a 
thinking that converts / commercializes a 
creative idea into practical application.
Conclusion
MIT ID Innovation Programme curates 
knowledge and experiences that 
challenge the very paradigm of evolution. 
And that's why we have set out to define 
the future of industries, communities, 
cities and ecosystems. MIT ID Innovation 
offers the best Design Thinking Courses. 
We’d love to 
hear
from you.
MIT INSTITUTE OF DESIGN
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