Creativity and Innovation in Business - MIT ID Innovation
                     Impact of Creativity 
and Innovation on 
Business
MITID Innovation
A successful business calls for both 
creativity and innovation. For all to work 
well, one needs to ensure that both are 
well incorporated in the process of 
business making. Both require the 
inclusion of new thoughts, processes and 
ideas to make an impact on a venture. 
Both play a crucial role in the success of 
every business. Creativity alone is 
incomplete without innovation and vice 
versa.
Meaning of Creativity and 
Innovation
Creativity implies using new ideas and 
thoughts that can be generated to make 
your business different and unique. 
Innovation refers to making business 
processes more powerful through the use 
of creative techniques.
What Calls for Creativity and 
Innovation?
A new business can be extraordinary only 
when there is something unique about it. 
This calls for creativity, where successful 
entrepreneurs utilize new thoughts and 
ideas to make their venture a super 
success. Creative thinking is the need of 
the hour to develop improvised strategies 
and stand out from the crowd.
With the new demands of business, old 
traditional ideas need to be 
disregarded or modified to bring about 
a successful change in an existing 
business strategy.
How Do Creativity and Innovation 
Help a Business?
Collaboration
The process of creativity calls for high levels 
of collaboration, which makes employees 
work better because they are constantly 
motivated and inspired to work harder in 
striving to achieve business goals. High 
levels of productivity and efficiency can be 
achieved with proper teamwork and team 
bonding. 
With high levels of learning and the inclusion 
of innovative techniques in various 
departments, both employees and business 
owners can perform better.
More Profit With New Business 
Demands
When a business has new concepts and more 
originality to offer, there are more chances of 
maximizing profits in the long run. Changing 
and adopting new techniques to meet new 
demands of existing customers through 
feedback and opinions, checking on lifestyle 
changes of existing clients, a business owner 
can look out for new opportunities to offer 
better products or services.
A Highly Motivated Team of Staff
With the inclusion of new and improved 
techniques, an organization has people with 
advanced and useful knowledge. This, in turn, 
keeps the employees motivated to perform 
better, thereby increasing productivity and 
efficiency at work, thus helping one to achieve 
organizational goals quickly. A business that 
has been giving low returns for a long period 
of time needs to be altered through new 
techniques and ideas. 
A Failed Business With 
A business thaImt haps rfaoilevde orm is eginvintg low or 
no profits has chances of getting better 
when new innovative techniques are 
included in existing business models. Doing 
so can help improve the performance of 
existing employees and may also create 
room for more investors. One can also 
expect more support from existing 
stakeholders in terms of trust and brand 
loyalty.
The MIT ID Innovation Programme
It is a one-year programme for new and 
existing business individuals who wish to 
develop their venture through new and 
innovative approaches to their line of 
services and products. The course is taught 
by experienced, qualified businessmen and 
highly trained technology professionals who 
possess excellent leadership skills. Let us 
have a look at what is the Impact of 
Creativity and Innovation in Business.
Conclusion
MIT ID Innovation Programme curates 
knowledge and experiences that 
challenge the very paradigm of evolution. 
And that's why we have set out to define 
the future of industries, communities, 
cities and ecosystems. MIT ID Innovation 
offers the best Design Thinking and 
Innovation Courses.. 
We’d love to 
hear
from you.
MIT INSTITUTE OF DESIGN
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