Creativity and Innovation Management - MIT ID Innovation
                     An Overview of 
Creativity and 
Innovation 
Management
MITID Innovation
In an ever-growing and competitive world, 
creativity is the best tool for success. But 
it should be properly utilized. Without 
good management companies will find a 
decrease in their profits, even if they have 
good creative ventures. This blog aims to 
introduce and explain the very significant 
topic of creativity and innovation 
management.
What is Creativity and 
Innovation Management
It is a tool that fills the gap between the 
theory and practical applications of 
organizing imagination and innovation.  It is 
a tool that gives managers insights into 
introducing innovation within their 
organizations. It also helps in boosting the 
development of the creative performance in 
their staff. 94% of managers look for 
creativity while enrolling candidates.
There are five pillars in creativity and 
innovation management. These are:
Communication: Make it clear how much 
you/the company values innovation. Create 
an innovative platform where everyone can 
brainstorm and share their ideas. Through 
communication and a sharing of common 
space, build trust and loyalty.
Time: Manage time between projects. 
Make a setlist of hours that the staff can 
spend working on their own projects, 
which can boost their creativity while 
working on the company projects.
Control activity: Control the amount of 
work that is given to be completed on a 
deadline. It’s important to not overload 
the epmoyees’ mind with work during 
creative hours.
Control results: The work assigned and the 
results it yields should have a clear balance. 
One should not compromise the other.
Recognition for the best work: All 
employees fancy a little appreciation. Hand 
out awards and certificates for the best work 
as a reward for their hard work.
What are the Creativity and 
Innovation in the Workplace
To encourage the best creative and 
innovative mindsets in the workplace 
companies have to strictly follow the above-
given pillars. Innovation can only happen 
when an organization embraces the ‘way 
things could be’ and lets go of the ‘way 
things are’. The staff should learn to embrace 
the nuances in an already established idea 
and alter them for the better.
Innovation at the basic level is ‘what ifs’, 
these are just ideas that may or may not 
work. After brainstorming and producing 
these ideas, companies have to go through 
a trial and error program to choose the 
best. But when you think of an idea, you 
modify it, process it, and experiment on it to 
mold it into an even better and bigger 
product or concept. This end product is the 
fruit of your innovation.
How do Creativity and 
Innovation Enhance Business 
Raw intelligence cGanr oonwly gteht you to the 
moon. To reach the stars you need to work 
hard and grow with every mistake. 
Creativity and innovation are the best tools 
to possess in a business venture. 
Creativity and innovation management
 lead to the overall success of an 
organization since it’s better to have a task 
force of hardworking creative individuals 
than a few intelligent workers. 61% of 
workers in a survey stated they are 
embracing open innovation.
Conclusion
MIT ID Innovation Programme curates 
knowledge and experiences that 
challenge the very paradigm of evolution. 
And that's why we have set out to define 
the future of industries, communities, 
cities and ecosystems. MIT ID Innovation 
offers the best Innovation Courses and 
Design Thinking.
We’d love to 
hear
from you.
MIT INSTITUTE OF DESIGN
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