Crowdsourcing Innovation Examples - MIT ID Innovation
                     Crowdsourcing 
Innovation Examples 
MITID Innovation
You must be aware that crowdsourcing is 
the process of enlisting the help of a large 
number of people to achieve a common 
goal. It's best used while developing new 
ways to address complex problems or 
reduce time-consuming operations. Well, 
we'll get through the whole topic in this 
post, and also, we'll see a few of the 
crowdsourcing innovation examples in the 
further portion.
Jeff Howe invented the phrase in a 2006 
article about the practice. Though 
crowdsourcing has existed in some form for 
centuries, it became increasingly popular 
about the same time as commerce, social 
media, and smartphone culture.
In practically every industry on the globe, 
crowdsourcing is generating a buzz. It can 
be highly efficient when utilized in the right 
area at the perfect time. The intense interest 
in the activity is primarily due to increased 
communication between people worldwide.
What is the Methodology for 
Crowdsourcing
Crowdsourcing has become a powerful 
tool for organizations to use in various 
areas, including data collecting, 
operational efficiencies, and issue solving 
in general. Many companies have been 
able to scale at an unprecedented rate 
due to this strategy, which has changed 
entire industries.
Based on the company’s objective, 
crowdsourcing can take various forms. To 
properly crowdsource a project, a 
company must first divide it into smaller 
micro-tasks.
Workers will then band together to tackle 
the micro-tasks one by one, effectively 
accelerating the process. The company 
may use a more specialized industry-
specific framework for more complex 
tasks requiring specific skills.
Crowdsourcing Innovation 
Examples: Some Remarkable Ones
Throughout the last two decades, 
especially since the introduction of 
crowdsourcing tools, it has been simpler 
than ever for businesses to crowdsource 
innovation, whether inwardly (from 
workers or stakeholders) or from outside 
(from customers, brand fans, external 
experts, or the general public).
Many companies have used 
crowdsourcing to develop some of 
their most notable products. Some 
excellent  
crowdsourcing innovation example
s
 are as follows:
Climate Colab at MIT
The Climate CoLab, based at MIT's Center for 
Collective Intelligence, drew almost 10,000 
people to their crowdsourcing platform to 
develop climate change ideas. 
The $10,000 Grand Prize was granted to Dr. 
Geoffrey Hay (University of Calgary) and his 
crew for their Heat Energy Assessment 
Technology (HEAT) concept. HEAT directs 
people to a free online application that allows 
them to quickly discover heat loss in their 
homes.
Zooniverse
A universe is a large place, and deciphering 
its intricacies necessitates sifting through a 
massive amount of data. The Moon Zoo 
crowdsourcing initiative was created by 
Zooniverse, enabling regular folks to 
examine and arrange high-resolution lunar 
photographs. Approximately four 
million lunar photos have been analyzed to 
date.
LEGO
The LEGO Ideas platform was designed to 
allow people to contribute new LEGO set ideas. 
The platform encourages the creation of new 
ideas and enables LEGO to check whether 
there is a market for them or not. LEGO 
evaluates each notion that has received over 
10,000 votes. If a concept is selected, the 
presenter will have the opportunities to 
collaborate with the LEGO team, turn his vision 
into reality, and receive royalties from revenue 
growth.
PepsiCo
After the millennial market share began 
to decline in 2012, the 'Do Us a Flavor' 
campaign was launched. PepsiCo asks 
customers for feedback on various items 
every now and then, such as when they 
requested customers to share their 
favorite new potato chip flavor for the 
company's Lay's brand. An incredible 14 
million submissions were received. 
Cheesy Garlic Bread came out on top. 
Sales increased by 8% as an outcome 
of this outstanding crowdsourcing 
innovation endeavor.
So yes, the above-mentioned are a few 
crowdsourcing examples. You can learn 
about these in innovation courses at MIT 
ID Innovation. Our Institute is among the 
best leading institutes in India for 
innovation-related courses.
Conclusion
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knowledge and experiences that 
challenge the very paradigm of evolution. 
And that's why we have set out to define 
the future of industries, communities, 
cities and ecosystems. MIT ID Innovation 
offers the best 
Innovation Courses in Pune.
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