Customer Centric innovation - MIT ID Innovation
                     Customer-Centric 
Innovation in Business
MITID Innovation
A product is introduced in the market 
when an organization assesses a gap 
between the needs of the consumer and 
the market that they can fill. Although 
businesses want to get the maximum 
profit from these products or services, the 
primary focus remains on providing goods 
or services to meet the customer’s 
demands and resolve their issues.
What is Customer-Centric Innovation?
Customer-centric innovation is product 
innovation, with the customer being at the 
heart of the process. In this approach of 
business innovation, the focus is given to 
customer needs, satisfaction and 
feedback. A customer-centric 
innovation would imply that the 
organization will actively work to create 
better products for its consumer base 
based on the following questions:
• What do customers like about our 
product?
• What can we do better?
• What is an unnecessary or not 
updated feature you would 
recommend about our product?
How to Create Customer-
Centric Innovation
What do customers like about our product?
What can we do better?
What is an unnecessary or not updated 
feature you would recommend about our 
product?
Establish A Deep Relationship 
With Core Customer
The organization’s Customer Research & 
Development team must identify core customer 
sections and develop mutually beneficial value 
propositions reflecting the complete customer 
experience, including products, services, and 
any form of interaction with the company. The 
team needs to focus on customer subgroups or 
subsections to narrow the gap between 
customers’ desires and the product or services
Why is Customer-Centric 
Innovation Necessary for 
Customer CentBricu isnninoveatsiosn? can boost 
profits in virtually every business that 
deals with direct sales access to large 
numbers of customers.
Let us look at two examples of customer-
centric innovation helping the business 
grow:
Buffer: Buffer keeps their audience in the 
loop with what’s happening behind the 
curtain. They were hacked in 2013, and 
instead of trying to hide it and quietly patch 
the damage. They openly accepted the 
issue and shared how they planned to fix it. 
Customers appreciated their transparency 
which further cemented their reputation as 
a customer-centric company.
3M: 3M is a company that has been 
associated with innovative products to 
solve a specific customer problem. 3M 
has opened Innovation Centres where 
customers can visit, explore new ways of 
thinking, collaborate on designs, and test 
new products.
How do MIT ID Innovation 
Courses Promote Innovation 
Designs and Service
Customer-Centric innovation benefits financial 
services firms, hotels, consumer goods to 
manufacturing firms. We believe that 
innovation is not only limited to product 
innovation but extends to the individual’s 
capability to connect with their ecosystem. MIT 
ID Innovation offers courses in innovation that 
focus on upskilling future leaders.
Conclusion
MIT ID Innovation Programme curates 
knowledge and experiences that 
challenge the very paradigm of evolution. 
And that's why we have set out to define 
the future of industries, communities, 
cities and ecosystems. MIT ID Innovation 
offers the best Innovation Courses 
in India. 
We’d love to 
hear
from you.
MIT INSTITUTE OF DESIGN
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