Design Driven Innovation - MIT ID Innovation
                      What is Design Driven 
Innovation and Its Real 
Life Examples?
MITID Innovation
When we speak about innovation, many 
people think about advancements in 
technology as the modern world is all 
about radical innovation driven by it. While 
there is no denying that radical innovation 
has a lasting impression, design-driven 
innovation has now become equally 
crucial where the focus remains on driving 
new ideas and not new technology.
Also, many people find design-driven 
innovation intriguing because it is based on 
the perception that the worth of a product or 
service is not defined by its technological 
sophistication but assessed by an 
individual's experience. The question here is 
- is it a worthy addition to their lives?
Understanding Design-Driven 
Innovation and Its Real-
WorldExamples
Modern years proved that design is growing 
significantly in startup and corporate 
environments. Budding administrators, 
design firms and business builders are now 
employing design thinking along with the 
human-centred and iterative process.
Also, empathy is crucial because it 
enables businesses to put aside their 
opinions about the world and get a 
practical insight into customers and their 
requirements. Apart from design 
thinking, design driven innovation has 
also become pretty prominent for 
modern businesses.
Like design thinking, design-driven 
innovation begins with comprehensive 
client research, but unlike design thinking, 
customers are much less engaged in the 
initial levels of the process. The focus is on 
knowing why people attribute meaning to 
things. Considering that individuals are not 
just looking for practical and technological 
characteristics of products, it attempts to 
get people's underlying motives and 
provide meaning to things.
Hence it might not be wrong to say that 
design-driven innovation is a push strategy. 
The aim is to create a product that provides 
clients with a different meaning they have 
never noticed before. In other terms, an 
entirely new identity for a business product is 
built.
In design thinking, product innovations are 
made from business insights, whereas 
design-driven innovation strives to generate 
new markets by driving customers to build 
new habits and wants.
Apart from this, Nintendo is one of the 
real-world examples of design-driven 
innovation. Even though the Wii by 
Nintendo was technologically inferior to 
contenders like Xbox and Playstation, it 
gave a drastic transformation in essence 
by comparison.
It was a substantial activity to be executed 
not with the thumbs but with the entire 
body, using simple bodily movements 
common to games and dynamic games. 
The Wii by Nintendo transformed the 
definition of a gaming console from 
immersion in a practical world available 
only to niche specialists to an intense 
workout in the actual world for everyone.
The Design-Driven Innovation method 
remains divided into three distinct levels. In 
the initial Absorption & Listening level, 
designers collect information concerning 
how individuals provide sense to things. 
The second part uses the data accumulated 
in the initial step and combines it with the 
understanding to build a unique design. The 
ultimate step is to address the proposal and 
make it available more extensively. The aim 
is to create a variation in the socio-cultural 
model.
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Conclusion
MIT ID Innovation Programme curates 
knowledge and experiences that 
challenge the very paradigm of evolution. 
And that's why we have set out to define 
the future of industries, communities, 
cities and ecosystems. MIT ID Innovation 
offers the best Courses in 
Design Thinking. 
We’d love to 
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MIT INSTITUTE OF DESIGN
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