Disruptive Digital - MIT ID Innovation
                     What is Disruptive 
Digital?
MITID Innovation
Taking the quote "every day is a new 
opportunity" seriously, humankind dove 
into the digital world, discovering and 
inventing something unique incessantly. 
From computers to holograms, the 
association of humans and digitalization 
has been and will be evergreen. One such 
phenomenon that arose amongst multiple 
discoveries is disruptive digital technology.
What is Disruptive Digital?
Disruptive digital or digital disruption is an 
innovation that occurs when new 
technologies and digital systems affect or 
alter an enterprise's business model. It 
changes the way consumers, producers, 
sellers, and industries operate.
These can be considered elements that 
disrupt the status quo of the industry 
market and force the business to adopt 
practices that are compatible with the 
current market. Businesses have to 
analyze the aspects of their goods and 
services and adjust accordingly.
Digital disruption technologies have been 
impacting our commercial lives for quite a 
while now. The change in the transportation 
of goods from horses to carts to cars is a 
clear example of this phenomenon. In simpler 
terms, disruptive digital is a digital change 
in a business and consumer model. 
According to statistics, 70% of 
businesses have started working or already 
possess a digital transformation strategy that 
will exist in their business model when a 
new disruptive digital technology arrives.
Components of Disruptive 
To understand theD coingceiptt aof ldigital 
disruption efficiently, here are the elements 
that constitute this phenomenon and make 
it a significant aspect of the commercial 
world:
Business: It includes all the aspects of a 
business such as marketing, production, 
supply, etc. Business process optimization 
drives the disruptive digital strategy in the 
right direction.
• Technologies: Digital technologies that 
encompass innovation, design, usage, 
and functionality, transforming 
businesses.
• Society: It includes the culture, 
preferences, movements, and trends of 
the society, along with innovation, that 
impact a business.
• Industry: This element includes the 
market, consumers, processes, and 
methods that run an industry.
The blend of these elements and 
adoption of strategies based on 
customer response, data, digital culture, 
and business innovation leads to a 
flourishing and unique business model 
capable of cutting down all competition.
Benefits Of Disruptive Digital 
Strategies
The inculcation of innovation and 
digitalization in businesses is one of the 
most important steps to take a business 
to the next level. Digitalization is dynamic, 
which makes it seem disruptive. However, 
it helps businesses reap a lot of profit and 
success. Here's how:
Business Growth:
Digital disruption jostles businesses out of 
their comfort zone and urges them to think 
of ways to include new technologies. It 
teaches business owners to change and 
adapt whenever required. Growth can be 
initiated only if the company keeps on 
updating and changing with time, 
inculcating different trends in the market 
whenever and wherever.
Customer Retention:
Being one of the most popular digital 
disruption technologies, social media 
platforms help achieve customer loyalty and 
keep them engaged in the company. It 
increases the levels of satisfaction in your 
customers, making them loyal to your product 
and services. Moreover, it increases the sales 
and profits of the company.
Workplace Enhancement:
The new technologies impact not only the 
operations but also the workplace of a 
company. Collaboration tools, management 
software, cloud applications, etc., teach 
ease and increase the workplace's 
productivity. It saves time that can be 
assigned to growth-oriented tasks.
Steps Into Disruptive Digital 
With MIT ID Innovation
Just as an enterprise requires disruptive 
digital concepts to grow, an individual needs 
to learn and adhere to these concepts for an 
innovative and facilitating career, regardless 
of the field you work in. MIT ID Innovation 
offers several innovations, design thinking, 
and digital transformation courses that 
will help you understand the essence of 
disruptive digital effectively. Enroll today!
Conclusion
MIT ID Innovation Programme curates 
knowledge and experiences that 
challenge the very paradigm of evolution. 
And that's why we have set out to define 
the future of industries, communities, 
cities and ecosystems. MIT ID Innovation 
offers the best Innovation Courses in 
India. 
We’d love to 
hear
from you.
MIT INSTITUTE OF DESIGN
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