Disruptive Innovation - MITID Innovation
                     Disruptive Innovation:
Definition, Examples 
And Advantages
MITID Innovation
Technology has the power to completely alter 
the course of the future. But have you ever 
thought about what technology would be 
called whose introduction significantly affects 
the working and functions of a market or even 
an industry? Such technology or type of 
innovation is referred to as disruptive 
innovation.
Disruptive innovation assumes an 
extremely important role in the innovation 
framework of an organization. Here are 
two examples of how disruptive 
innovation has changed the course of 
business over time:
Internet
The biggest example of disruptive 
innovation that is ever known is the 
Internet. The company that has modified 
itself to be tech-savvy over time and adopt 
Internet usage is far more successful than 
those who did not adapt to the Internet.
Artificial Intelligence
Artificial intelligence is another example of 
disruptive innovation that has modified 
how an enterprise carries out its functioning. 
Large sets of data which is unstructured 
could now be analyzed easily through 
artificial intelligence. 
Now that it is clear what is disruptive 
innovation, let us understand how disruptive 
technology can benefit your business:
Expansion of the Market
The major advantage of the adoption of 
this innovation culture in your company is 
that it will expand your market to a larger 
extent than your conventional methods. 
Disruptive innovation has made it possible 
to change consumer behavior in regards to 
the conventional industries that exist in the 
market. It may seem ineffective initially, but 
over a while, it shows the real result.
Improvement of Processes
To provide solutions to the problems of the 
consumers, modern methods need to be 
adopted. Disruptive innovation modifies how 
a company evaluates its processes and 
how to adapt according to them, helps in 
the provision of better services, and brings 
about a modification in the industry. It will 
improve and modernize a lot of processes 
of a company, which further benefits the 
company a lot.
Support to Start-Ups
It becomes extremely difficult for start-ups 
in the country to establish their value and 
foothold among the traditional giants 
already established in the country. The 
person that comes with this type of 
innovation would have a chance to rapidly 
grow and outperform the existing 
companies. 
The Opportunity for Business 
Growth
Although it provides a chance for new 
business start-ups to firm their hold in the 
market, if the existing companies adopt 
disruptive innovation in their innovation 
culture, they enjoy even more prime 
opportunities and can boost their business 
growth.
Innovative Advantages
This type of technology, if introduced, 
gives loads of notable benefits to both 
consumers as well as businesses. An entire 
industry is changed due to innovative 
technology, and that too in a positive 
manner. Thus, if the technology is 
embraced and used properly as the 
Internet, it can offer immense innovative 
benefits both to the consumers of the 
industry as well as the producers.
Accenture's survey shows that as high as 
84 percent of the executives firmly believe 
in how their future is dependent on 
innovation. The statistics clearly underline 
the significance of innovation in the 
upcoming years. Thus, there can be no 
denying that there is a huge scope in this 
field.
So, if you are planning to make a career, 
MIT ID Innovation can be the best choice. 
With advantages like a market-oriented 
curriculum and a practical approach to 
innovation, MIT ID Innovation has been 
deemed the most viable option if you aspire 
to form a successful career.
Conclusion
MIT ID Innovation Programme curates 
knowledge and experiences that 
challenge the very paradigm of evolution. 
And that's why we have set out to define 
the future of industries, communities, 
cities and ecosystems. MIT ID Innovation 
offers the best Courses in innovation.
We’d love to 
hear
from you.
MIT INSTITUTE OF DESIGN
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