UX Design Process - MIT ID Innovation
                     UX Design Process
MITID Innovation
User Experience Design is a vast, 
multidimensional 
and multidisciplinary field that molds the 
products and services we use in our day-
to-day lives and determines the success 
or failure of a brand. It involves visual 
design, interaction design, usability, 
information architecture, and human-
computer interaction. Without a proper UX 
Design process, companies run the risk of 
creating products and experiences with a 
sub-par user experience.
What is UX Design
UX design is the process of creating 
products (digital or physical) that are 
practical, user-friendly, and easy to interact 
with. UX design aims to improve customer 
satisfaction and enhance customer loyalty 
through these measures. It considers all 
the facets of a user’s interaction with a 
product or service and how it shapes their 
experience, how it makes them feel, and 
how easy it is for the user to use. 
Brief About UX Design Process
The UX design process can be 
considered a cornerstone of UX Design. 
The term ‘UX design process’ was first 
introduced in the 1990s by the famous 
designer Donald Norman. A well-defined 
and well-planned UX design process 
enables a company to craft top-notch user 
experiences. 
An effective user interface presents the 
product or services confidently to the 
customers and adds to brand 
reputation. 88% of users have said that 
they would not revisit a website if they had 
had a bad experience.
Steps Of The UX Design 
Process
The UX Design processes, if followed 
methodically, allows designers’ to 
optimize the brands’ user interfaces to the 
fullest. The best approach to doing this is 
to integrate the content, structure, and 
user experience in a way that follows and 
accomplishes these steps diligently. 
The entire process can be divided into five 
different phases, with each department of 
the company being in charge of their 
respective step.
Product Definition
The first phase of the UX Design process 
is product definition. This is a crucial step 
of the process because it is here at the 
very beginning that the real scope of the 
product is examined and determined. The 
department responsible for this will collect 
the necessary customer wants and needs 
according to their business environment to 
achieve User Personas and Use Case 
Stories.
Research
The research team studies how the existing 
system of the given client proposal works. The 
major functions involved in this phase are:
• Researching about the competition.
• Conducting a thorough research of their 
existing domain.
• Exploring the strategies used by 
competitors.
• Have an understanding of the latest trends 
and guidelines.
Analysis
The research collected in the previous step 
is studied and analyzed. Using this 
information, ‘hypothetical personas’ are 
created along with ‘experience maps’.
Design
In this step, the design team finally gets to 
execute the ideas collected in the previous 
three steps and work on the final graphics, 
which involves:
• Sketching: The designers may make hand-
made sketches to visualise the concept.
• Designing Wireframes: Wireframe refers to 
the outline of the page in terms of a visual 
representation of how the page will be 
arranged.
• Designing prototypes: Prototypes 
provide a simulation of the actual feel of 
the product and the user’s interaction 
experience.
• Designing specifications: Design 
specifications depict the product's 
overall functionality and style 
requirements.
Testing
Testing is the final phase of the UX design 
process, which determines the overall 
value of the end product. In this phase, the 
design features not up to the mark are sent 
back to the respective teams for 
improvement. Only 55% of 
companies conduct proper UX testing.
Where To Look for a UX Design 
Course?
To prepare for a career in a high-growth 
field like UX design process, one must look 
for a UX design course that pushes your 
designing and creative thinking capabilities 
and teaches you the practical application 
of various design concepts. MIT ID 
Innovation does just that by exploring the 
different strategies and relevant case 
studies to master the UX design process.
Conclusion
MIT ID Innovation Programme curates 
knowledge and experiences that 
challenge the very paradigm of evolution. 
And that's why we have set out to define 
the future of industries, communities, 
cities and ecosystems. MIT ID Innovation 
offers the best Innovation and 
Design Thinking Courses in India. 
We’d love to 
hear
from you.
MIT INSTITUTE OF DESIGN
Rajbaug,, Loni-Kalbhor, Pune-412201
+91-7038982225 / +91 
9834092369
[email protected]
.in