World Creativity and Innovation Day - MIT ID Innovation
                     World Creativity and 
Innovation Day
MITID Innovation
“Creativity is thinking up new things. 
Innovation is doing new things.”
— Theodore Levitt
From a small advertisement of a 
product to technical gadgets we 
purchase, Creativity and Innovation can 
be observed everywhere. 
The autopilot mode introduced by 
Tesla; the electric scooters are some of 
the examples of creativity. Who thought 
our phone could be flexible like that of 
Flip and Fold series of Samsung? 
Therefore, it is quite evident that big 
tech giants are seeking innovative 
aspects in every product they launch.
But do you know what they actually 
mean? Well, creativity could be defined 
as a quality that helps you think of 
unique ideas and turning them into 
reality, whereas innovation could be 
defined as the process to make these 
ideas accessible to a wider section of 
the audience.
What is World 
Creativity and 
CelebratedI non Aopvril a21t ieovenry  dyeary, 
World Creativity and innovation day is a 
global UN day. It is celebrated to create 
awareness about the significance of 
creativity and Innovation in today’s world, 
especially in the problem-solving aspect with 
respect to UN global goals. The World 
Creativity and innovation day has gained 
much momentum lately due to the following 
reasons – 
• This day encourages everyone to think 
of ideas that are creative and 
innovative to increase productivity.
• It encourages people to use their 
creative problem-solving abilities to find 
solutions for problems that are novel.
• In this pandemic era where economies 
of the globe are badly suffering, the 
need for creative and innovative 
instincts is felt more than ever.
• This day motivates people to achieve 
their new goals and outcomes and take 
action in regards to a problem.
• The sole spirit of this day is to make this 
world a better place.
Therefore, there can be no denying that 
Creativity and Innovation are the initial 
aspects that consumers seek nowadays to 
be attracted to a product. Probably that's 
why many organizations are promoting 
creative and innovative work culture. 
Creative Innovation could be promoted in 
an organization by adopting the following 
measures:
• An open environment should be created 
where the employees' open flow of ideas 
is encouraged by the employer, and 
failure of any form is not reprimanded 
rather appreciated for trying.
• The motivation drive, both intrinsic and 
extrinsic, should be enhanced in 
individuals by rewarding the winners.
• There should be a diversified culture 
and team in an organization as a 
single dominant characteristic may 
lead to groupthink and similar sort of 
ideas.
• Proper tools and resources should be 
provided to an employee for 
implementation of their creative and 
innovative ideas.
• An innovative culture needs to be 
adopted in an organization where regular 
brainstorming sessions are held, and 
open communication is encouraged.
• Innovation must be seen as a company’s 
goal, and contextual ideas must be 
accepted in congruence with the goals of 
the company.
According to McKinsley Global Innovation 
Survey, 84% of the working executives 
realize the importance of Innovation in 
growth strategy. Thus, Innovation and 
creativity are an inseparable part of a 
company’s culture. 
Regardless of your job, you have the 
capacity to be innovative and creative that 
too in your day-to-day work.  But what 
changes the whole story plot is the 
foundation of an individual. 
Owing to this increased significance 
innovation assumes in today’s world, many 
elite institutions are offering courses to 
comprehend the significance. One such 
leading institution is MIT ID that offers an 
MIT ID innovation program to open doors to 
opportunities for an individual for a bright 
future. 
Thus, if you are seeking an institution to 
mentor you in your journey to success, MIT 
ID is where you should be. 
Conclusion
MIT ID Innovation Programme curates 
knowledge and experiences that 
challenge the very paradigm of evolution. 
And that's why we have set out to define 
the future of industries, communities, 
cities and ecosystems. MIT ID Innovation 
offers the best Courses in Innovation.
We’d love to 
hear
from you.
MIT INSTITUTE OF DESIGN
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