Importance of Communication – MIT School of Distance Education
                     MIT School of Distance Education
Importance of Communication
 Communication serves as organisation’s lifeblood. An 
organisation can achieve success only when its managers 
are efficient in communicating with employees, clients as 
well as top management. Through their communication 
skills, managers get the work done from the employees 
and plan, direct or control activities to achieve 
organisational goals. The significance of communication is 
explained below:
Proper planning and coordination
 For effective planning, proper communication between 
the manager and their employers is needed so that 
they can create project roadmap to achieve 
organisational goals. Furthermore, proper 
communication maintains harmony and team spirit 
among the employees.
Facilitates smooth and unrestricted run of 
the organisation
 Analysing problems and understanding the role of each 
department/employee in solving the problem is 
imperative. It is possible through communication. The 
discovered issues then need to be communicated 
effectively to the top and middle level of management. 
Furthermore, through communication and discussions, 
effective solutions can be derived.
Maximum productivity with minimum cost
 When the employees are able to communicate their 
problems freely to their superiors, it boosts their 
morale. Furthermore, effective communication 
facilitates them in finding solutions to their problems. In 
this way, they feel loyalty towards the organisation 
which motivates them to put more of their efforts in the 
organisation success. This, in turn, increases 
productivity.
Helps in motivation and leadership
 Effective leadership and motivation are provided to the 
employees through communication. When the manager 
has good communicative skills, he can guide and 
supervise his employees easily.
Helps in the selection of the best employees
 All the selection process in the organisation such as 
test and interviews are fruitfully conducted through 
effective communication between the HR managers 
and the candidate.
Public Image
 Communication is not only important internally, but it is 
also a significant externally. Public dealings play a 
crucial role in the success of the organisation. When a 
company communicates with the public, it builds an 
image in front of them which adds to its goodwill.
Helps in providing job satisfaction
 Job satisfaction is very necessary for an employee and 
it is possible only when he will be completely aware of 
his duties and responsibilities in the company. A sound 
communication system generates awareness among 
the employees regarding their duties.
Quick decisions and implementation
 The meeting of the top level managers is successful 
when they put forth their ideas in front of each other, 
communicate and agree on a decision mutually. If the 
managers don’t communicate effectively, they won’t be 
able to take the best decisions.
 Undoubtedly knowledge and acumen are vital to 
handle managerial positions. However, importance of 
communication skills also play a major role in the 
professional journey of a manager. In fact, effective 
communication affects the bottom line of organisations. 
That is why companies select such candidates for the 
post of managers who possess sound communication 
skills in addition to deep knowledge.
 At MIT School of Distance Education, we not just 
educate the students but we enhance their 
employability. Through our correspondence 
MBA equivalent courses, we not just impart 
subjective knowledge but we also accentuate on 
personality development of each candidate. 
 So, if you are looking for the best distance learning 
MBA course, then you should enroll in management 
courses offered by MIT-SDE. Our courses are better 
than distance MBA as their curriculum is updated 
according to market trends and is totally apt for the 
present industrial scenario.
        
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