Digital Marketing is the practice of promoting products, services, or brands using online platforms and digital technologies. It involves strategies like search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click advertising (PPC), and influencer marketing to reach and engage target audiences. Unlike traditional marketing, digital marketing allows businesses to connect with customers in real time, track performance through data analytics, and optimize campaigns for better results. It is cost-effective, measurable, and highly adaptable, making it essential for businesses of all sizes in today’s digital world.