Difference Between Google Adwords & Bing Ads
                     Difference Between Google Adwords & Bing Ads
                TRAFFIC / SEARCH MARKET SHARE
             GOOGLE ADWORDS       BING ADS
• Google has around 60% of the market, • A combined market share of the Bing 
and it is by far the largest search and Yahoo is less than 3
engine out there. • If you are advertising on Bing/Yahoo 
• If you already use Google AdWords, only, the possibility to reach the 
your targeted audience will exceed up audience is 1/3 of all searches.
to 90%
                   LANGUAGE TARGETING
            GOOGLE ADWORDS        BING ADS
• Google offers over 40 language • Bing offers only 6 language options for 
options campaign targeting and reporting.
                                  WRITING
            BING ADS
           GOOGLE ADWORDS
• When writing in AdWords, there are • Bing has only one line (71 characters)
two separate lines (70 characters) 
                            AUTO-TAGGING
                 GOOGLE ADWORDS            BING ADS
• Google AdWords, tagging the • Bing Ads, it has to be performed 
destination URLs setup is automatic. manually.
                 CONVERSION RATE REPORTING
              GOOGLE ADWORDS              BING ADS
• Google AdWords allow you to get a full • Bing doesn’t have this option, and if 
report immediately whenever you want to see all search queries, 
requested. you have to download a full report.
                NEGATIVE KEYWORDS OPTION
          GOOGLE ADWORDS            BING ADS
• When you enter a keyword as a • Bing Ads does not support broad 
negative match in Google AdWords, match negative keywords.
Google search engine will treat it as a 
broad match which means you 
reduced the number of “irrelevant” 
keywords 
Usability
Google AdWords is easy to use, well structured, easy to navigate and offers the vast of 
additional options, such as contact info, business address and more. When 
considering Google AdWords vs Bing Ads, this might be relevant.
                                    PRICE
        GOOGLE ADWORDS          BING ADS
• Google AdWords has a lot higher cost • Bing Adwords has a low price 
per click comparing to google Adwords.
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