Understanding Veloura: A Fragrance Brand


Mokshikashah1153

Uploaded on Sep 17, 2026

Category Lifestyle

This presentation explores Veloura’s brand identity, values, fragrance categories, target audience and product positioning. It highlights how different Veloura fragrances connect with different personalities, moods and occasions, while presenting the brand as an affordable, premium and unisex fragrance experience.

Category Lifestyle

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Understanding Veloura: A Fragrance Brand

V E L O U R A Find Your Fragrance. Express Yourself. P R E M I U M F R A G R A N C E S . M A D E F O R E V E R Y O N E . www.veloura. in • @veloura.fragrances • facebook.com/veloura W H O I S V E L O U R A More Than Just a Perfume Veloura is a premium fragrance brand created for people who see perfume as a form of self-expression. We offer a range of fragrances designed around different personalities, moods and occasions — making it easier for everyone to discover a scent that feels right for them. Premium Quality Affordable Luxury Unisex Expressive P R I C E R A N G E ₹750 – ₹1,000 “Fragrance is personal. It should feel like you.” w ww.velou ra. in • @velou ra.fragrances • faceboo k.co m/veloura T H E I D E A B E H I N D V E L O U R A A Fragrance Should Tell Your Story People don’t wear perfume just to smell good. They wear it to feel: Confident · Elegant · Fresh Romantic · Bold · Playful Instead of asking “Which perfume should I buy?” Ask “Which version of me do I want to express?” w ww.velou ra. in • @velou ra.fragrances • faceboo k.co m/veloura W H A T D O E S V E L O U R A S T A N D F O R The Veloura Personality E L E G A N T M O D E R N E X P R E S S I V E A fragrance that becomes part of your Sophisticated and refined. Fresh, contemporary and effortless. identity. C O N F I D E N T P L AY F U L I N C L U S I V E Because discovering fragrance should be Made to help you feel your best. Fragrance is for everyone. fun. Veloura = Elegant × Expressive × Accessible w ww.velou ra. in • @velou ra.fragrances • faceboo k.co m/veloura O U R F R A G R A N C E W O R L D Four Fragrance Families. Endless Personalities. F L OR AL F RU I T Y WO O DY O CEAN Romantic · Soft · Graceful Fun · Energetic · Playful Bold · Warm · Sophisticated Fresh · Clean · Refreshing For those who love elegant and For those who enjoy vibrant and For those who prefer depth and For those who love effortless delicate scents. expressive fragrances. confidence. freshness. Different fragrances. Different personalities. One Veloura. w ww.velou ra. in • @velou ra.fragrances • faceboo k.co m/veloura W H O I S T H E V E L O U R A C U S T O M E R Meet the Veloura Customer Veloura is designed for the modern fragrance explorer — someone who: Wants to smell good without overspending Enjoys experimenting with different fragrances Chooses scents based on mood and occasion Sees perfume as part of their personal style Wants premium quality at an accessible price Believes fragrance is about personality, not gender For everyone. For every mood. For every version of you. w ww.velou ra. in • @velou ra.fragrances • faceboo k.co m/veloura W H I C H V E L O U R A A R E Y O U Your Personality. Your Fragrance. THE ROMANTIC THE SOCIAL BUT TERFLY Graceful, sentimental and elegant. Energetic, outgoing and playful. Match: Floral Match: Fruity THE SOPHISTICATE THE FREE SP IRIT Confident, composed and bold. Carefree, fresh and adventurous. Match: Woody Match: Ocean Your personality can guide your fragrance. w ww.velou ra. in • @velou ra.fragrances • faceboo k.co m/veloura W H O W I L L L I K E W H I C H P E R F U M E Find Your Fragrance Match The Party Person Energetic and expressive → Fruity / Party fragrances The Romantic Soft and elegant → Floral fragrances The Bold Personality Confident and sophisticated → Woody fragrances The Fresh & Carefree Light and refreshing → Ocean fragrances The Everyday Explorer Versatile and effortless → Fresh / Fruity fragrances Don’t choose a fragrance because of a label. Choose it because it feels like you. w ww.velou ra. in • @velou ra.fragrances • faceboo k.co m/veloura V E L O U R A F O R E V E R Y O C C A S I O N One Brand. Every Moment. 01 02 03 04 05 EVERYDAY WORK DATE PARTY VACATION & COLLEGE & FORMAL NIGHT Fresh, light and easy-going Sophisticated and Romantic and memorable Fun, energetic and Fresh, breezy and confident expressive refreshing Whatever the occasion, there is a Veloura for it. w ww.velou ra. in • @velou ra.fragrances • faceboo k.co m/veloura M E E T T H E V E L O U R A C O L L E C T I O N Our Fragrances F R U I T Y W O O D Y LA FRENCH PARTY GIRL OUD ON THE ROCKS Fun · Energetic · Playful Bold · Deep · Sophisticated For the outgoing social butterfly. For someone who loves a confident, intense fragrance. Perfect for parties, celebrations and nights Perfect for evenings, formal occasions and out. special moments. O u r r a n g e : F l o r a l · F r u i t y · W o o d y · O c e a n Every fragrance has a personality. Find yours. w ww.velou ra. in • @velou ra.fragrances • faceboo k.co m/veloura T H E V E L O U R A P R O M I S E There Is a Veloura for Every Version of You. Your everyday self. Your romantic self. Whatever the mood. Your confident self. Your playful self. Whatever the occasion. Whatever your personality. Your adventurous self. Your carefree self. Find Your Fragrance. Wear Your Personality. w ww.velou ra. in • @velou ra.fragrances • faceboo k.co m/veloura V E L O U R A Find Your Fragrance. Wear Your Personality. W E B S I T E I N S T A G R A M F A C E B O O K www.veloura.in @veloura.fragrances facebook.com/veloura P R E M I U M F R A G R A N C E S . M A D E F O R E V E R Y O N E .