5 FOOLPROOF WAYS TO UP YOUR SALES GAME USING GOOGLE ADS (1)952
                     5 FOOLPROOF WAYS TO UP YOUR SALES GAME USING GOOGLE ADS
ARE YOU SOLD ON SUCCESS YET?
Today is a great day to start thinking about boosting your sales, if you are in the business  
line.
We are all aware that Google has the widest reach – it owns a whopping 71% of the search  
market share – that itself is reason enough behind the popularity of Adwords. It has brought  
success in massive magnitudes for several businesses.
That being said….
Who doesn’t love earning fame, reputation and gaining popularity as the new business
mogul in the neighbourhood?
We most certainly do!
But all of us know that moguls don’t happen overnight. It takes eons of practise, failure and  
sweat to even get like 10% close to moguls like Elon Musk. Question is, are you willing to  
wait for years and years before you start wrapping the world around your iron fingers?
What if we say that, you don’t have to wait that long to start seeing a boost in sales? What if  
we say that, you just need to be smart and find the right tools to kickstart your business,  
rather than “wait for your turn”?
See, there’s no point in moving around haphazardly in a maze looking for a solution – that  
maze is only going to create a few more stupefaction and uncertainty. Why waste your  
energy in trying out 10 different options and only earning small success in a handful – when  
you can put your efforts and time on a couple of effective methods?
Google Ads is one such method.
If you’re asking “How is Google Ads any better from the others?” or, “How will Google Ads  
increase my sales?” then…
You’re probably not the only one. It’s true that there are other powerful advertising  
platforms – but none like Google Ads and this is because of Google’s massive reach and  
economical costs. There are a ton more reasons but these two are pivotal.
To make your decision easier, let’s look at a few stats:
1. According to Google Economic Impact Report, businesses make an average of $2 in  
revenue for every $1 they spend on Google Ads.
2. According to Google Investor Relations, 97% of Google’s revenues come from ads.
3. 72% of Google ad marketers want to increase their PPC budget – this indicates that
the ROI was good otherwise they wouldn’t raise the prices.
Are you sold on its success yet? If not, let’s ruffle the feathers a little more…
Here are a few tips to boost up your sales using Google Ads :
1. BREATHE LIFE INTO YOUR ADS WITH REMARKETING:
Don’t know what remarketing is? You will in a minute…
Remember that time you (as an individual) were shopping online, added something  
to your cart, but didn’t buy? Then shortly after, you began to see ads of the exact  
products you were interested in? If so, you have been remarketed.
Remarketing is a powerful search engine marketing technique that allows you to  
target display ads at people who recently visited your website or is on your email list.
2. UP YOUR NEGATIVE KEYWORD GAME :
Don’t get carried away by the name – negative keywords are pretty important.  
People often overlook this, but it helps you eliminate all searchers that are irrelevant  
to your product niche. To increase sales through Google Ads, you want to test adding  
negative keywords to campaigns that have poor results – so that only the relevant  
and interested searchers click on your products.
3. REVIEW AND NARROW YOUR KEYWORD MATCH TYPE :
If you want to increase your sales through Google Ads, you really need to review the  
keyword match types for your campaigns. See, keyword matching instructs Google  
how relevant a particular search word is to your ad – and therefore, only display ads  
that are appropriate for your business. See? Your end goal should be to screen out  
your keywords, keep the fewer ones that are relevant but reach the target audience  
completely. This helps in refining the matches, and thus increasing your chances of a  
sale.
4. LONG-TAIL KEYWORDS MEANS INCREASED SALES :
Many of us consider this unpopular, but that doesn’t mean that it’s not good. Long  
tail keywords or key phrases are long and normally get less traffic compared to  
shorter keywords but it’s a foolproof way to get less competition, higher conversion  
rates, lower cost per clicks (CPC) and ultimately, increased sales.
Did you know that in a study of 1.9 billion keywords, 29% of keywords with 10k  
searchers per month consist of three words or more. We hope you’re hooked!
Should you bid on your own brand?
The echoing answer should be a “Yes”. If you already answered affirmative, 10 pro
points to you.
If not, well you need to understand that if you don’t bid on your brand – competitors  
will. Plus it helps your business get on top of the SERPs.
If you have a competitive streak, you could also bid on your competitors brand as
this will probably repel their shoppers and attract them towards you. But beware, it  
is a balancing act. You want to make sure to use tactic and strategy instead of brute  
competition.
THERE YOU HAVE IT – 5 FOOLPROOF WAYS TO UP YOUR SALES GAME USING  
GOOGLE ADS.
See ultimately without good optimization of your ads, you’re basically  
just throwing your money in the wind. As you grow your business, you  
will want more campaigns but with a smaller, dedicated audience and
targeting. This might make your optimization more complicated, but  
highly relevant, efficient and ultimately successful. Google Ads is the
perfect way to optimize your campaigns without having to shed 
blood,
sweat and tears just to go that extra mile.
So now that you know this, implement and apply it and see how you  
change things for your business. Whatever you do, you can count on  
Google.
To know more visit: https://monarchwebworld.com/