GOOGLE ADWORDS COURSE
                     DIGITAL
MARKETING STRATEGY
&
KEY CHANNELS
WWW.NIDMINDIA.CO
M
ABOUT US
NIDM ( National  Institute Of Digital 
Marketing)  Bangalore Is One Of The 
Leading Digital
Marketing Institute In Bangalore, India 
And  We Have Brand Value For The 
Qual i ty  Of
Educat ion  Which We Provide.
Our Team of Experts  at NIDM has 
designed
the Most  Advanced  Digital Marketing 
course  in India. Covering 50+ 
Advanced  Modules.
TESTIMONIALS
PAVAN
One of the best digital marketing training 
institute in  Bangalore. The quality of education 
was just amazing.  The course they provided had a 
high quality information,  which made me 
understand the topic in the easy way. I  highly 
recommend NIDM to those who are serious  
looking for digital marketing as there career.
SAMPATH
TEJASHWINI One of the Best Digital Marketing Institute 
If you are looking for digital marketing courses in  in  Bangalore. The Digital Marketing classes 
Bangalore, one of the best institute is NIDM. Where are very  informative and the trainers are 
you  can advance your career with in-demand, self- very supportive of  the institution
paced  learning courses.
GOALS AND 
OBJECTIVES
OBJECTIVES GOALS PLAN AND ACTIVITY
Get found by increase online reach and Create a 
many  peop le awareness  Increase website  website,  
segregate 
Make more of sInacleresase soc ial m ed ia l ikes
pages
your  communi ty  p age  fol lows from my and
Do your websi te  
people   aware of customers and  mobi le  
your brand  Get  Increase traffi c to websi te analyt ics
more leads Run 
Get more of campaigns  
returning Adwords
customers Search 
engine  
market ing-
SEO  Social  
media
marketing-  
SMM  
Emailmarketin
g
0 0 2 0 3 0 4
1
SEO SEM SMM DISPLAY MARKETING
Optimising your Paying for Using social media to Online advertising 
website  so it  shows up advert isement  to  gain traff ic,  in many di f ferent  
 more often in search  ppear  in search at tent ion  and reach  formats on many
engine results. engine  new people. websites across the 
 internet
SEO ON PAGE
ACTIVITIES
Key word s Descr ipt ion Tit le
7 KEYWORDS / 140 - 180 60 - 70
120 CHARACTER CHARACTERS CHARACTER
SEO OFF- PAGE 
GAiCvTinIgVyIoTuIrES
website  what ever
is t he
b est
[ self p romot ion]— >
c reat ing  backlinks for
websites by
act iv i t iesppt ,  reviews, 
pdf,
imagesub missions, 
art ic les, c  ss, soc ial, 
v id eo, p od c ast s, f or  m s, 
soc ial  sub missions
TECHNICAL
S1..E HEAODINGS - H 1 - H 62.. ROBOT. TXT : TELLING YOUR ROBOT EITHER
TO  INDEX( LIST) OR NOT
3. . CANONICAL TAGS
4. . XML SITE MAP
5.FAVICON ICON
6. W 3 VALIDATION
7.. CUSTOM ERROR PAGE
8. . LINK BUILDING
9. CONTENT OPTIMISATION
10.WEBSEEDOPTIMISATION
DIFFERENCE
BETWEEN
SESEO -  search engine optimisation AND LARANA, 
 SEM- search engine marketing INC.
SESEMO : when you create a website  google will crawl and finf your  
website it may take some time to  
go from 100th page to 1st page, 
we  use google search console to  
optimise website and can take  
time to rank first on the page of  
google
SEM: pay for search listings, bid 
on  your keywords and you can 
get  onto first page sooner
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