National institute of Digital marketing
                     +91 
9611361147
ADVERTISEM
T
Promotional communication to target audience. Boosts  
brand visibility, drives sales, and creates customer  
engagement. Evolving from print and TV to digital 
platforms  for precise targeting and measurable results.
Importance
Definition Evolutio
n
refers to the  Effective advertising
ly
significa
nt
is essential for evolved years, fr
om
promotional  
s to reach over th
e
t and
communication aimed  businesse prin
their target audience tradi
tional gital
at promoting a  distand out in a TV ad
s to
uch as
product, service, or and scompetitive market plat
forms, d
 idea to a target  social m
edia an
gines.
audience. search e
n
Ele Ele
men men
t 5 t 1
Opt 20% 20%
iOopnt i
1onp 
Ele Ele
ti men menO t 4 t 2
2  20% 20%oOnpti Ele
3 menon t 320%
4
UNDERSTANDIN
"Overview of Facebook Ads: Facebook  
G  FACEBOOK Ads is a powerful digital advertising  
platform that allows businesses to 
ADS reach  a vast audience base on the 
world's  largest social media platform."
COMPONENTS
A/B Testing
Visuals Testing multiple ad
variations helps
Compellin Pg iximages or identify the
best- el Tracking
videos, co dmbined with perform
ing elements an F
p ae crsu gn ea bs ooi kve ad copy, optimize th
e campai Pixetr la  c is agrab the ersions.
king
au td oi conve on lce' for higher hel that
a s ptt sention measn uco am d p
r
e e ad
muni rc fa ormte a nth ce e,message conve
t
rs raceff i
k
e oct nsiv ,ely aen ndgage re-potential
customers.
Fcaebook Add
Cre ninG
 
ation Defi
proce OBe
jenCID tif
tyivinG 
ss eTSA.RGet 
C inG AuhDoioeSnCe
ACRDAftni 
FGDo
At.
eSGiRnnim
GSettin
OGpmt i zini
GBuDG
et
BENEFITS OF GO
A OD GVE LR ETISING
High Intent  
Audience.Google users  
are actively searching 
 for products or  
services, making them  
valuable potential  
customers.
Flexible Budgeting.
Wide Reach
COMPONENTS OF  
SUCCESSFUL 
GOOGLE  ADS
Relevance of Keywords and Ad Copy
Quality Score and Ad Rank
Ad Extensions for Enhanced
Visibility
Landing Page Experience:
:
THE GOOGLE ADS  
CREATION 
PROCESS
Defining Setting Budget 
Advertising  and  Bidding 
Goals: Strategy
Keyword Selecting 
Res LEARN aneda Targeting  and Mr OcRhE
Selection Placement:
Analyzing 
Creating and  
Compelling  Optimizing  
Ad Copy Performanc
e:
Choosing the 
Right  Ad 
Extensions
CONTACT 
US
+91 9611361147
[email protected]
om 
 
www.nidmindia.co
m
THANK 
YOU